The first time I came across DITTO I felt as if this is where my passion for eyewear can finally halt for a while. It was like having all that you desire from the world of exceptional eyewear under one roof. I didn’t know where to start and what to choose because apparently even I am one of those who feel that contact lenses are lame (to a certain extent!). Like Brad Goreski says, “Putting on a new pair of glasses or sunglasses is a simple way to completely transform your look – just like a new hairstyle.”

DITTO virtual eyewear shopping

Be it men or women, styling is a must for all of us in our own individual ways. But one taste that’s common to both apart from wristwatches are eyewear. There’s something in those frames which does work a lot more than just keeping your eyes safe from the sun or acting as an extra set of lens to enhance visibility. Having said that, I think the bottomline here is the fact that eyewear is always in line with our fashion statement. That’s where brands like DITTO fall in place.

DITTO eyewear

Online Shopping of Eyewear Made Fun

But you might ask as to why I am concentrating on this one brand when there are many more out there selling extraordinary eyewear as well. The answer to this was given by DITTO cofounder and CEO Kate Endress on Mashable way back in 2012. “Eyewear has the lowest online penetration of any retail category; just 2.9% of all eyewear is bought online. People don’t want to buy eyewear online because the fit is too difficult. We’re solving that problem, letting people shop for glasses from designers they already love.”

DITTO sunglasses

DITTO isn’t just about discovering the coolest eyewear on the web. It’s about shopping like a pro where you get to drive away that one doubt most online shoppers face when buying eyewear – “Will It Fit?”

Get the Best Fit Every Time

DITTO comes with a proprietary technology which enables you to create a video of your face from your webcam and virtually try on glasses in 180 degree views to see which pair suits you the most. You can compare different styles side by side, have opinion from friends and get to choose the best pair that’s made for you. You can also ask trained stylists for a personalized recommendation if required. It’s like shopping offline only with a laptop in front! Apart from the virtual fitting technology, you can choose the quiz as well which gives you the best recommendations based on your answers.

DITTO online eyewear shopping

Best Designs of the World on a Monthly Rental

The frames available on DITTO are from the coolest designers of the world which not only look good but come with extreme durability at the same time. All lenses are provided with anti-reflective and anti-scratch coatings so that you can use your eyewear without worrying about breaking it time and again. In fact, with the latest “Endless Eyewear” collection, you’ll be able to choose your favorites on a monthly rental service ($19/month for sunglasses and $29/month for prescription glasses) and keep them for as long as you want. When you order your next pair from the service, all you need to do is return the previous one after receiving the new one. That way, you’ll be out of style. Sounds like a deal, isn’t it?

Just to make the story a bit more catchy, I thought why not highlight some of their latest outside looks worn by fashion insiders (simply click on the image to get redirected to the original site page!). Summer is nearly here and it’s time to upgrade your sunglasses now. Happy Gadgeting!

RB 3016 Clubmaster

DITTO eyewear fashion

Lafayette

DITTO

Row 8

DITTO summer look

Eastwood

DITTO eyewear shopping