Do You Need an “About Us” Page for Your Crowdfunding Campaign?

Do You Need an “About Us” Page for Your Crowdfunding Campaign?

One of the major disadvantages of an online crowdfunding campaign is the lack of face-to-face interaction with your backers. The old brick-and-mortar style of selling did make it easy for you to communicate with your customers, shake hands with them, tell them your stories and eventually lure them towards heading for purchase. But how do you do it online? That’s where an “About Us” page becomes necessary.

It should not be a section filled with jargons and superlatives. Instead, it should narrate your story in the best way possible. You don’t need to be concerned about using sophisticated language – Sometimes a simple narration of your story is enough to impress your backer. Be real, and that’s just about it!

Boost Sales for Your Crowdfunding Campaign With Gadget Flow Today!

crowdfunding campaign tips

Your Crowdfunding Campaign Can Use These Tips

1. Narrate your article in a conversational tone just like you would do with physical interactions. If there’s an impressive catch in your story and how you came about starting your campaign, make sure you highlight the same in your About Us section.

2. Don’t use unnecessary superlatives to show how good your campaign is. It will always be so from your perspective. Simply jot down the best features of your product and let the backers decide whether your campaign is worth it or not.

3. As described by Inc, you should start your description with your backer’s need. Such information like “99.7% on-time shipping with a .0021% error rate for the past five years” means a lot for your customers instead of some superlative sentence saying that your response rate is pretty quick.

[tweet_box] Why is an “About Us” section necessary for your #crowdfunding campaign! [/tweet_box]

5. Always be sure to jot down skills and offers you’ll be able to meet. Don’t disappoint your backers by writing something you will never be able to fulfill.

6. Using photos of your workshop or images showing your team always work. It helps in building that personal touch with your potential backer.

7. Achieved something recently? Or have an upgrade for your campaign? Always keep your “About Us” section up to date.

8. Don’t write an epic. Concise the whole description to a paragraph or two with a bold introduction or a conclusion. Small yet informative write ups always work.

About us page for a crowdfunding campaign

What else would you like to add in the “About Us” section of your crowdfunding campaign? Share with us in the comments below.

Madhurima Nag is the Head of Content at Gadget Flow. She side-hustles as a parenting and STEM influencer and loves to voice her opinion on product marketing, innovation and gadgets (of course!) in general.
Join the Discussion

You Might Also Like

4 Cryptocurrency trends for 2024 and beyond

4 Cryptocurrency trends for 2024 and beyond

Keeping up with the latest developments in the cryptocurrency market is handy for investors looking to maximize their investments. Doing so enables you to make smart investment choices while maximizing profits. For that reason, we’re highlighting the top 4 cryptocurrency..
LEFEET P1 underwater scooter: ideal for exploring shipwrecks and caves

LEFEET P1 underwater scooter: ideal for exploring shipwrecks and caves

I live near the sea and try to explore the depths whenever I can. Over the years, I’ve found that an underwater scooter is an excellent way to cover more mileage while I’m beneath the waves. So I was thrilled..
What is OSS in telecom? Information, benefits & product examples

What is OSS in telecom? Information, benefits & product examples

What is OSS in telecom? OSS stands for Operational Support Systems. These software systems enable efficient and effective management of telecommunications services and network management. Telecommunications operators use such solutions. Today, many options make it easier to manage and connect..
HeatsBox Go review: this heated lunch box warms your meals in 15–25 minutes

HeatsBox Go review: this heated lunch box warms your meals in 15–25 minutes

If I’m on the go all day, I hit up McDonald’s or Panera for lunch. Lately, however, I’ve been trying to cook more of my food at home. The trouble is, bringing casseroles and other cooked dishes with me has..
MWC Barcelona 2024: flying taxis, bendable phones & so much more

MWC Barcelona 2024: flying taxis, bendable phones & so much more

As chief business development officer (CBDO) of Gadget Flow, I love witnessing new tech releases to the consumer market. At MWC 2024, I got the chance to experience firsthand some of the latest ideas and innovations that will impact our..
These 6 technologies give your business 5-star customer service ratings

These 6 technologies give your business 5-star customer service ratings

Years ago, all it took to run a successful business was an innovative product that customers wanted. After that, everything else was secondary. You could succeed with relatively high prices. You could even get by with subpar customer service technologies...