Goodwell offers a line of modern, smart and sustainable oral care products with a customizable subscription program, like an environmentally friendly version of Dollar Shave Club. The average American throws away over 300 toothbrushes in their lifetime. 50 million pounds of U.S. landfill waste every year is from toothbrushes alone. All these toothbrushes must mean that everyone has amazing oral health right? Wrong. 1 out of 3 people in the U.S. believe that they are overdue for a check-up at the Dentist and/or have a dental issue. Designed to make a positive impact on those staggering stats, the first product for The Goodwell Company is a sustainable toothbrush with a detachable, compostable head and a subscription plan. Taking the thought process out of keeping up to date on a fresh and clean brush as per the ADA recommendation.