20 Contemporary Packaging Designs Exhibiting the Modern Style of Product Branding
“Give to the world the best you have and the best will come back to you.” This may symbolize a lot of things in our personal lives but if you look from a business point of view, it’s got a lot of significance there too. Especially for those in the ecommerce industry whose ultimate aim lies in increasing the number of purchase decisions made for their products every single day. The hurdle is about impressing your customer in a way which will eventually lead them towards buying your product using their own money bank. It’s a huge asking even if your product costs merely a few dollars and a tough job ecommerce stores go through every now and then. Now the question is, how to enhance this mode of influencing customers towards making that purchase decision at the end of the day!
While there are thousands of developments you could bring for your store, both physical and virtual, this post from us concentrates on one factor which is considered vital in influencing customers to a large extent. According to a recent study published by researchers from the University of Miami and California Institute of Technology, the time spent by an individual looking at a product does influence purchase decision. So, the only factor worth considering to enhance the aesthetics of your cool gadget or product is its packaging which is ofcourse, the first thing a customer places his eye on before checking the product inside. Milica Mormann, one of the authors of the study had said, “the big idea here is that perceptual processes happen in the brain in parallel with economic value computations and thus influence how economic decisions are made.”
Today, due to various environmental issues caused by packaging, the designs are more prone towards being eco-friendly as well as intelligent in terms of the way they work. The entire sphere of packaging industry has beautifully developed into visually pleasant designs that will make you want to buy the product stored within it anyday. Here’s a look at 20 of such designs we found truly magnificent in terms of design and concept used.
Designed by Lacy Kuhn, this box of the Heartland line of breakfast cereals breaks the standard approach of design and brings a pleasant touch on the cover itself. It seems as if a bear is gobbling all your cereals down its throat. Interesting way to signify the Beehive concept the brand wishes to introduce.
The packaging here wanted to be able to make you see the character hidden within the Little Printer first. It’s inevitably a smart, personal printer you could have indoors and the way the character introduces itself right from the moment you open the packaging box is surely going to make the first impression work well.
You may have been bored seeing those same, old matchsticks since Stone Age now. But this cool matchbox from Kokeshi thinks in a different way and presents you the matchbox with the matchsticks within symbolising the face of the dog printed on the outside. Time for a difference in how you light your way.
A slogan from the heart of France “Wine is blood of grapes, heart is its vessel” is the idea behind this project which reimagines your wine bottle in the shape of the heart. Not the heart symbol we keep drawing everywhere, this is more inspired from the real, biological shape of the heart which is the source of our living today.
The interesting aspect of this packaging design is to bring out the waterproof qualities of the watch that resides within. Festina wanted the consumers to be sure of the fact that the watch is indeed waterproof and so they packed it inside a bag of water itself. Dangerous but smartly done!
They are still ruling the headphone and speaker industry and the packaging does have a role of play in it as well. The boxes are neatly packed with a contrasting color combination that’s both bright and elegant for the music lovers across the world. Now with Apple’s recent acquisition of Beats. we can only expect the packaging to go better and even smarter day by day.
One of the finest grocers in Paris approached Marou Faiseurs de Chocolat for a latest chocolate bar addition exclusively for their shelves. Here it is, 3 new bars for the store which comes with hand drawn buildings to wrap around the package in a way that creates billboarding opportunities.
The purpose was to design a recycled refill package which the consumers could use to send back the refill once over and ask for a new one on the same packaging used. Designed by Carli Shipley of United States, it’s a concept of reuse versus recycle.
Here the design was introduced to revolutionize the way we communicate with USB flash drives. Maikiibox has made USB drives an object of desire and with such packaging, you’d only want to have it more, if not less.
A smart home water leakage solution that comes with visually aesthetic packaging designs. It’s simple and efficient as well with striking color combinations to keep you flattered when you buy yours.
As told by Andrew Cruz on Lovely Package, “Inspired by vintage soap packaging, Spinster Sisters Co. approached me to design a unique, tactile box with a handcrafted feel that would allow the product to be seen, and the scent experienced. These small batch handmade soaps are produced with the finest natural ingredients. Rich with essential oils and botanicals, the products are gentle, sulfate free, pthalate free, and hypoallergenic.”
Blue Bottle Coffee
Pearlfisher has made a mark with Blue Bottle’s New Orleans Iced Coffee which takes the experience from curated cafes to a carton. As told by them, “The new design for Blue Bottle’s New Orleans Iced Coffee stays true to the heart of Blue Bottle, challenging coffee category cues while remaining modest and utilitarian.”
XY Artist Supplies (Student Project)
Symbolizing an artist’s creativity, this packaging of art supplies is neat and cleverly designed. It also comes with a lettering system was developed to introduce the hand-element thus bridging the gap between the artist and the product.
Good Design Is For Good Clients Stamp
These were partly hand made by Center Korak and local craftsmen and comes from the Visual Brain Gravity, Slovenia. Design is what you’d love in the piece with the packaging just doing wonders to the whole look.
A funny side to visualizing paintbrushes indeed. It comes with an interesting packaging system that’s not only visually elegant but also assembles two products (two paintbrushes) together with only one cardboard printed on both sides.
This is an interesting platform for custom designed playing cards, the packaging of which is both pleasing and elegant for the eyes. The Burgopak packaging system was used in the design of the ‘Magicpak’ for the launch of the new DeckStarter venture at How Design Live and The Dieline Conference in Boston.
Speedform Apollo Seeding Box from Under Armour
The Apollo campaign wanted to bring forth a product that symbolizes, “THIS IS WHAT FAST FEELS LIKE.™” and the packaging was exactly inspired from the slogan. Your jetpack shoes now packed within a jet itself. Sounds hot indeed!
They are a handcrafted bicycle part accessory brand and this project was about introducing the logo beautifully in the packaging. It’s simple and most importantly attractive enough to catch the consumer’s attention anyday.
Yon Bike Lamp
The packaging is very simple yet being able to symbolize the aspects of bike lamp with those red strikes on the transparent cover. The idea is to make you see the product right from the cover itself which is why it’s transparent but with a style you’d admire.
The Old Man and The Sea Book Cover (Student Project)
Designed by Nina Cornelison, this book cover project brings a fresh approach to visualizing books which, in this case, comes in a tin cover. Sounds crazy but definitely way more unique than the general book packaging you’ve been used to seeing till date.
Packaging is definitely an important criteria for you to consider when designing your products and gadgets as they do play a vital role in attracting your potential customers towards purchase. Happy Gadgeting!
