Android One Engenders a Fresh Series of Affordable Smartphones

Android One Engenders a Fresh Series of Affordable Smartphones

Out of the 4.55 billion people worldwide who use a mobile phone, only 1.75 billion is predicted to take up smartphones by the end of 2014. One of the major triggers that could make this switch a speedier process is the “affordability”. How mobile internet has been opening doors to a whole new world of exploration and smart living is not fiction anymore. You don’t need to be a scholar today in order to have widespread information within your reach. A smartphone with decent internet access is enough to take you down that lane where there lies no end to the knowledge you could make good use of. But as Sundar Pichai, SVP, Android, Chrome & Apps pointed out in his blogpost, “While 1.75 billion people around the world already have a smartphone, the vast majority of the world’s population—over five billion more—do not. That means most people are only able to make simple voice calls, rather than connect with family through a live video chat, use mapping apps to find the closest hospital, or simply search the web.”

The Best of Google Made for Everyone

With the iPhone 6 and iWatch release being the latest topic of discussion among the niche audience it holds, Google wants to take a step ahead in bringing the smartphone awareness in those nations which have a huge potential to become the smartphone markets of tomorrow. Having made the announcement of Android One affordable smartphones earlier this year, Google had wanted to start this exceptional program of high-quality smartphones priced near about $100 with India. As stated on The Next Web, “Google is targeting India because smartphone penetration remains low — feature phone still account for 70 percent of all shipments — while most of the one billion-plus population uses pre-pay contracts and has a modest disposable income. Unlike China, where internet access from smartphones has just overtaken that of the PC, India has vast potential for growth.”

Android One Smartphones by Google

Although there exists low-budget smartphones in the market, the reason why Android One phones are interesting and worth a buy is because of the high-end features they offer which was pretty much unexpected from smartphones coming within this price range earlier. India being the second biggest mobile market in the world, this new launch from Google could actually be the trigger for achieving that strong smartphone penetration among mainstream users. Introducing Android One – the pocket-friendly range of smartphones that has everything you’d expect from a great smartphone!

Combats the Barriers in Hardware, Software and Connectivity

According to Sundar Pichai, there are three reasons why countries like India, Indonesia and Philippines face a tough time to get hold of high-quality smartphones. The first being the budget which is often higher as compared to the average monthly income. Second is the fact that many people do not get the access to the latest Android software and popular applications in order to make the most out of the smartphone experience. Lastly, even if there are areas supporting 3G and 4G networks, it becomes difficult for the common audience to bear with the data plans which are too expensive. These were the key reasons Google wanted to combat with Android One by not only releasing smartphones with excellent features but making them affordable at the same time.

Android One Smartphones released in India

The Android One phones will come with the latest version of Android (4.4 KitKat) that will be automatically updated as soon as the new operating system is released (for upto 2 years). This means that this will be one of the first to be updated to Android L post its release this year. If you pair your smartphone with an Airtel SIM card, you can upgrade it to the latest version without using any data for the download. You’ll also get to enjoy features like voice commands to make your photo capturing experience more fun than ever. Apart from unlocking your phone with a password, you’ll also get to enjoy the new unlocking feature using your own face image. If the phone gets stolen or lost, you can erase all your content from the Android Device Manager. Watching your favorite YouTube clicks has also been made easy by introducing the offline mode which will let you save the videos for watching them offline thus saving expensive data charges that way.

Android One Smartphones

The hardware specs include a front and rear camera, quad core processor, micro SD card slot, all day battery and dual SIM card slots. Currently, the hardware manufacturers Google has partnered with are Micromax, Karbonn, Spice and chipmaker MediaTek with more coming along the way (Acer, Alcatel Onetouch, ASUS, HTC, Intex, Lava, Lenovo, Panasonic, Xolo, and chipmaker Qualcomm). The price is kept at 6,399 INR which is close to $105. Apart from the Android Ambassador stores, users can also purchase the phones online at Amazon, Flipkart and Snapdeal (three major ecommerce platforms in India). By the end of this year, the target lies in expanding the launch across other neighboring nations like Indonesia, the Philippines and South Asia (Bangladesh, Nepal, Pakistan, and Sri Lanka). A great approach from Google in making the use of smartphones a worldwide phenomenon. Happy Gadgeting!

Madhurima Nag is the Head of Social Media at Gadget Flow. She side-hustles as a digital marketing lecturer/speaker and loves to voice her opinion on marketing, crowdfunding and gadgets (of course!) in general.
Join the Discussion

You Might Also Like

Which Wi-Fi router should you buy for your home in 2023?

Which Wi-Fi router should you buy for your home in 2023?

Tired of dealing with Wi-Fi dead zones and spotty connections at home? Then it’s time for a new router. But which Wi-Fi router should you buy in 2023? From Wi-Fi 6 to Wi-Fi 7 systems, we’ve got some cool ones..
This wearable bike signal is visible from up to 80 car lengths away

This wearable bike signal is visible from up to 80 car lengths away

Stay safe on the road with the Clic-Light smart LED bike signal. This wearable bike signal system keeps you visible to other drivers in rainy weather and the pitch black of night. Safety is a concern for anybody who rides..
Become a better cook in 2023 with these kitchen gadgets and accessories

Become a better cook in 2023 with these kitchen gadgets and accessories

Learning to cook typically involves a lot of trial and error—you keep adjusting your meatloaf recipe until it tastes the way you want. But you don’t always have time for that. To help you gain new cooking skills in as..
Most interesting tech gadgets of 2023—robots, smart home, AI, STEM & more

Most interesting tech gadgets of 2023—robots, smart home, AI, STEM & more

Curious about the gadgets that will either drop this year or influence future product innovations? Then you’re reading the right blog. Today we’re rounding up the most interesting tech gadgets of 2023. There’s a lot to get excited about, from..
Smart tech gadgets under $200 worth buying in 2023

Smart tech gadgets under $200 worth buying in 2023

Tech gadgets aren’t all created equal. Some last for years, while others never work well to begin with. So, when upgrading your devices, you want the best ones available for the most cost-effective prices. That’s where these smart tech gadgets..
This social media app connects pet parents in a loving, supportive community

This social media app connects pet parents in a loving, supportive community

Petzbe is a social media app for pet parents. It connects pet parents in a supportive, loving community where users share their pets’ lives from the perspective of the pet. This animal-centric social media provides positive, light-hearted relief from the..