Case Study – Best Product Marketing Tips for Instagram

Case Study – Best Product Marketing Tips for Instagram

An average Instagram user spends 21 minutes on the app. Given the fact that this is an image-sharing platform alone, the time spent is quite high and pretty valuable for product marketers (independent ecommerce stores or for newly launched crowdfunding campaigns). I did share some valuable tips on how to make your Instagram images more catchy and popular sometime back but today I want to show you examples from our own Instagram product profile history. We have been marketing thousands of products on Instagram for quite a while now and we can surely show you some of the best products that were quite popular on our feed in recent times. Based on these examples, here’s a quick checklist you might follow in order to make your product stand out on Instagram.

1. Highlight the material you have used to make your product by featuring it on a contrasting backdrop. Like these leather goods really look unique because of the raw pavement backdrop that enhances the overall beauty of this set altogether.

2. Demonstrate your product in action and show your potential customers how it will blend with their daily lifestyle. This Hoverboard in real-time does make the point of “How am I going to use that thing” so clear!

3. Even if you’re showcasing your product under a practical situation, always focus on the product itself. Just like how Evapolar is displayed here.

4. Natural backdrops are always more catchy than artificial ones. Xterrain worked pretty hard to display that awesome all-terrain bike on the beach itself.

5. If your product needs to be attached or worked in line with an existing everyday gear, make sure some of the images clearly shows where it is supposed to be used and how. This Apple Watch mount on its own would not have made to the mark like it does when attached to the driving wheel.

6. The products which are incredibly small or big and powerful needs to be displayed in a way such that their size is clear. The AERIUS is the world’s smallest quadcopter till date and the image clearly displays why!

7. Natural sceneries are quite popular on Instagram. Surface 604 Boar Electric Fat Bike looks heavenly with that backdrop there, don’t you think?

8. Use of proper hashtags with your product is mandatory for better clicks. The Orange Screw works best on a camping site and so we made sure the best of camping hashtags were linked to it when it was published.

9. Even if you’re using a watermark in your product’s image, it should not be distracting the overall view at all. This Luxury Hammock image from Ivory & Deene clearly shows what we mean.

10. For home decor items, it would be best if you pair it up with a perfect set up and show off the beauty of your product in an urban living space. The Float Wall Desk would not have looked complete if it wasn’t set up with the right accessories. Plus, they also added the chair which is equally pretty!

That was just about the tips we have for you as of now. Have more to add to the list? Please feel free to share with us in the comments below. Happy Marketing!

Crowdfunding Tips The Gadget Flow

 

Madhurima Nag is the Head of Social Media at Gadget Flow. She side-hustles as a digital marketing lecturer/speaker and loves to voice her opinion on marketing, crowdfunding and gadgets (of course!) in general.
Join the Discussion

You Might Also Like

Top board games of the week: Cheese Factory, Globetrotting, and Tsuro: Luxury Limited Edition

Top board games of the week: Cheese Factory, Globetrotting, and Tsuro: Luxury Limited Edition

Immersive board games always amaze us with their attention to detail. Whether it’s through intricate game pieces, an engaging storyline, or intense play, these components create depth. It’s what draws players in and keeps them playing for hours. In this..
These useful sleep gadgets and accessories can help you rest better during summer

These useful sleep gadgets and accessories can help you rest better during summer

If you wake up sweaty every morning now that it’s summer, you’re reading the right blog. Because when your bedroom feels like a swamp, getting the right amount of rest isn’t easy. But these cooling sleep gadgets actually lower your..
These smart vacuums are must-haves for home cleaning

These smart vacuums are must-haves for home cleaning

Want clean floors every day without lifting a finger? You know it’s possible, but these must-have smart vacuums take robotic floor cleaning to a whole new level. They not only clean your floors automatically but also have voice assistant capabilities,..
Father and son at TechLok Solutions form a dynamic duo, solving the problem of laptop theft

Father and son at TechLok Solutions form a dynamic duo, solving the problem of laptop theft

There’s a good chance that you’ve heard about laptop theft. You may have even experienced it. The act can happen to anyone, and it can occur in the blink of an eye, which is where TechLok Solutions comes in. You’re..
10 more smart office gadgets to add to your home workspace

10 more smart office gadgets to add to your home workspace

Smart gadgets sure boost your productivity. So it just makes sense to buy some for your home office. Sure, you probably already have an Amazon Echo Dot on your desk, but what about headphones and routers that connect to voice..
Best smart tech gadgets to buy under $500

Best smart tech gadgets to buy under $500

Think you can’t upgrade your tech products without hitting the $1,000 mark? Well, these smart tech gadgets under $500 prove you can snag some pretty great products for less than you’d expect. Let’s have a look. Related: Ultimate smart home..