CES 2015 Day 2 Highlights: Brand Matters Keynote, Android Auto & More

Another day gone at the CES 2015 and just like we predicted, there was indeed a lot to take in at once. Day 2 had some interesting sessions happening at CES 2015’s new official destination: C Space at ARIA. This location has been dedicated entirely for creative communicators and brand marketers to bring the power of advertising in the CES universe.

iHeartMedia organized a Fireside Chat with Bob Pittman and Ryan Seacrest on CES 2015 Day 2 centered around consumer marketing and engagement.

Catch it on @BloombergTV 2morrow! “@iHeartMedia Our #CES2015 Fireside chat w/Bob Pittman& @RyanSeacrest w/ @SRuhle pic.twitter.com/96SbXgEsWO

— Stephanie Ruhle (@SRuhle) January 7, 2015

Here are some of the quotes from the session:

Why are @Vine stars & YouTube stars so successful? –@sRuhle “They know who they’re talking to & know their audience.”-@RyanSeacrest #CES2015 — iHeartMedia (@iHeartMedia) January 7, 2015

“Radio advertising is letting someone use our consumer relationships that we’ve built up”- Bob Pittman #CES2015 at our C-Space fireside chat

— iHeartMedia (@iHeartMedia) January 7, 2015

Keynote Panels to Watch

Two very intriguing keynote sessions took place at the Westgate Theater on Day 2. The first of them being Fast Innovation: Disrupt or be Disrupted. The speakers for this session were John Chambers (Chairman and CEO, CISCO), David Kirkpatrick (Founder, Host and CEO, Techonomy), Neil Smit (President and CEO, Comcast Cable) and Werner Struth (Chairman, Robert Bosch LLC). Watch it right here:

The next came the Brand Matters Keynote presented by MediaLink. This session had a panel of speakers from Google, The Walt Disney Co., MediaLink, Condé Nast, Fox Networks Group, CBS Corporation and McDonalds USA. Here’s the assembled panel:

The Brand Matters panel assembled. #CES2015 pic.twitter.com/29GBulYkYJ — International CES (@intlCES) January 7, 2015

You can watch the entire keynote too.

New Gadgets Discovered

Massive Audio introduced a new line of Doctor Who – themed products that includes a pair of portable wireless speakers made to look like the TARDIS and a Dalek.

HP debuted the HP Zvr Virtual Reality Display which is about to change how you interact with the virtual-holographic 3D images. Mashable’s Pete Pachal found it amazing.

Doesn’t look like much here but @HP‘d Zvr Virtual Reality Display is freakin’ uh-maze-ing. #CES #MashCES pic.twitter.com/G4kpyk4F1v

— Pete Pachal (@petepachal) January 7, 2015

The LG Display is a 6-inch Active Bending OLED display that takes a step ahead of the Galaxy Note Edge by bending on both sides.

Dish Network announced Sling TV which is about to offer 20 channels of live TV over the Internet, including ESPN in early 2015.

Watch how the Verge team had the experience of Android Auto which is about to be released in a matter of weeks.

After their massive success on Kickstarter way back in 2012, the ZBoard returns with their latest entry: The ZBoard 2. It comes in two colors, has a range of 16 miles and recharges in 90 minutes.

http://vimeo.com/115839850

August Smart Lock gets an upgrade which will now make it compatible with the internet so that you get to lock or unlock them even from a remote location.

Supersonic Dancing Water Speakers are a mesmerising beauty when it comes to being entertained with your favorite audio. Check them in action from Lance Ulanoff.

Dancing Water Speakers from Supersonic need no further explanation. #MashCES #CES2015 https://t.co/M4mk1fwpgx — Lance Ulanoff (@LanceUlanoff) January 7, 2015

They were a tremendous success last summer on Kickstarter and now the Acton RocketSkates are for sale. These are battery powered, personal electric roller skates helping you move at a speed of upto 12mph.

It does look a lot like the Microsoft Surface tablets but this new entry called Remix from Chinese company Jide is an Android tablet good enough to replace your laptop.

Finally, if you are still wondering how cool it could be to be at the Las Vegas electronics show, here’s an answer from Ryan Lytle.

The things you get to do at #CES2015. (Featuring @thebeff) https://t.co/eFDNEivI15 #MashCES

— Ryan Lytle (@rlytle) January 7, 2015

Before wrapping up today’s roundup, let’s have a look at Nick Cannon’s whereabouts at the CES 2015 Day 2.

Checking out 4k & 8k ultra hdtv at @LGUS #CES2015 @NickCannon @FrencHMonTanA @shawndubravac pic.twitter.com/mXsQpcmeZk

— International CES (@intlCES) January 7, 2015

Playing virtual volleyball @intel @NickCannon @FrencHMonTanA pic.twitter.com/J8ClkbyKQN

— International CES (@intlCES) January 7, 2015

Checking out MTX Audio at #CES2015 @NickCannon @FrencHMonTanA pic.twitter.com/6d7oWIydMH

— International CES (@intlCES) January 7, 2015

.@NickCannon & @FrencHMonTanA Experience the @MercedesBenz F015 Luxury in Motion from the show floor #CES2015 pic.twitter.com/rRNl3fzUEK

— International CES (@intlCES) January 7, 2015

With that, we finally wrap up our CES 2015 Day 2 highlights. Come back tomorrow to catch up with more updates. Happy Gadgeting!