How to enhance your crowdfunding exposure with Instagram engagement
From mastering stories to carousel posts, Instagram has been a tricky yet advantageous platform for online marketing. Let's take a look at how you can leverage the same for your crowdfunding campaign.
- Now you can upload stories faster with the new bulk upload tool from Instagram.
- Here are 7 tricks that will help you be a master of measuring your Instagram marketing success.
- If you’re looking for a little more help on Instagram marketing for your campaign, here’s a guided you should check out.
Instagram has always topped the charts for engagement. In fact, it’s one of the most popular social networks for influencer marketing. Naturally, that makes it a primary network for engagement during and even after your crowdfunding campaign is over. The purpose is to add more visibility to your crowdfunding campaign. It’s the place where you can build up your brand. Yes, we know that Facebook ads are very important for maximum crowdfunding exposure but, with the recent surge in Instagram traffic, you can’t neglect this platform either.
So, what does it take to get maximum Instagram engagement for your crowdfunding campaign?
Put the profile URL to good use
One of the biggest roadblocks for Instagram exposure has been the lack of adding URLs to your Instagram posts. However, Instagram did make it easier with Instagram stories where business profiles can actually add URLs. But, that aside, one thing you always need to consider is adding a proper URL with tracking features on your profile description. It should redirect users right to the campaign page and allow you to track the traffic rate at the same time. Here are a couple tools we recommend:
- Linkkle – Add all of your social links in one place along with your campaign URL with a common landing page.
- Linkin by Later – It allows you to create a custom landing page that looks exactly like your Instagram profile but with clickable posts.
Lastly, you can draw your users to the profile URL by asking them to check the link in your bio in every single post.
Make the most of hashtags
It does sound repetitive to talk about hashtags for a social media platform but, it’s actually the most crucial aspect of Instagram engagement. To make sure your posts are visible, you can add up to 30 hashtags per post. And, these hashtags need to be related to your content and product category in order to have the best effect. Hashtag Expert for IG is a great app for iOS that can help you find relevant hashtags for your posts and also show statistical results on their popularity.
Must-Read: New rules for Instagram hashtags you must consider in 2018.
Must-Read 2: Here’s a special guide from Hello Special on creating the perfect Instagram Hashtag strategy.
Reply to comments as fast as possible
Engagement begins with interaction. So, whether it’s a comment on your post or a direct message or a reply to your Instagram story, you need to consider all those messages you get from people on your Instagram profile. Set a regular timer for this activity and be prompt in responding to those comments. In fact, it would be wise to also spend some time in interacting with other posts and profiles related to your niche. That way, you will be able to build a better brand value for your campaign right from the beginning.
Instagram stories are a huge plus
Like I said before, Instagram stories allow you to share URLs which makes it a great place to share your campaign every day. But, there’s more to it than the link. You can also use the stories to share your brand story and make it an interactive form of communication with your backers. Add hashtags, GIFs, and mentions to other profiles as well as location to make your story more visible in the Instagram community. This will increase your engagement and add to your credibility as a brand.
Go live on Instagram during your campaign phase
Using video chats is a great way to interact with your potential backers. You can use the Instagram Live video feature to talk more about your campaign for maximum exposure. You can go live several times during your campaign phase to discuss any common or pending queries regarding your campaign. Even after the campaign is over, you can still go live and talk about the manufacturing process and how things are going with your backers. This element of real-time conversation will give your backers peace of mind while also continuing their interest.
Make your profile a perfect blend of everything
Finally, to get maximum exposure, you need to balance your profile with a proper blend of everything. From single product photos to video clips (maximum 1 minute) to carousel posts, your profile should have it all. To add to that are the Stories which you can highlight on your profile page even after they expire.
With that said, it’s clear that Instagram can take your campaign one step further. Do you have more tips to add to this list? Let us know in the comments below.