NOWA Shaper might be the best looking smartwatch ever

While the latest smartwatches can perform some amazing tricks, they leave something to be desired in the looks department. In contrast, you’ll be drooling over the new Shaper hybrid smartwatch from NOWA.

  • What’s the best new wearable tech? Check out our collection of activity monitors, smartwatches and other wearable gadgets.
  • Do all smartwatches have touchscreens? Nope. Hybrid smartwatches put digital features inside an analog timepiece.
  • What is the best hybrid smartwatch? The Shaper watch from NOWA offers style and substance, with great features and epic battery life.

Building a smartwatch isn’t easy. Imagine trying to fit a processor, a touchscreen, a speaker, endless sensors, and any kind of battery inside a thing that small. No wonder most of these devices are fugly.

If you prefer something with poise and grace, a hybrid smartwatch might better suit your needs. Shaper is one such device — this super-slim watch has a beautiful face and the intelligence to match.

What is a hybrid smartwatch?

Whereas a regular smartwatch has a touchscreen in place of a face, a hybrid combines the best of both worlds. It still connects to your phone and can do clever things — but the traditional dial remains.

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Is this really a smartwatch?

At a glance, you could easily think that the NOWA Shaper is a normal mechanical watch. Even after a few minutes of study, you might come to the same conclusion. However, this beautiful timepiece has hidden sophistication.

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Smarter than expected

Just like most other smartwatches, this device works as an activity tracker. Automatic updates ensure that the Shaper keeps perfect time, even when you change time zone. You can even use the watch as a remote shutter for your smartphone camera. And because there’s no touchscreen, you get eight months of battery life.

Beautiful smartwatch design

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Elegant design

To some degree, these smartwatch features feel like an added bonus. Shaper is a watch that stands toe to toe with the classics of Swiss design.

The minimal face is powered by a Swiss Parts Ronda Quartz movement, and housed within gleaming 316L stainless steel. This casing is water resistant to 3 ATM, and it measures only 9.75 mm thick — extraordinary for a smartwatch.

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Swiss Ronda timekeeping

Solid metal indices mark the hours beneath flat mineral glass, complete with a sapphire coating. On your wrist, full grain Italian leather makes for a stylish strap. Furthermore, there are several styles to choose from.

Smart features

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Hybrid smartwatch

Shaper connects to your phone via Low Energy Bluetooth. This allows the watch to receive time zone updates, and send your activity data in the other direction.

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Smart features

Shaper can count your steps, the distance you travel and the calories you burn. It can also track the depth and duration of your sleep. You can view this data via the companion NOWA app, which syncs with Health Kit and Google Fit.

In addition, you can use Shaper to receive or reject calls and trigger the camera on your phone.

“Forget about checking emails and touch screen displays. That’s what smartphones are for. While other smartwatch makers add more tech features and give you a bulky watch; we give you just enough technology all in a great looking, slim hybrid watch.” — NOWA

Outstanding features

Shaper offers the best features of a smartwatch with the looks of a classic timepiece. It allows you to track your activity without being strapped to your inbox.

Potential bugbears?

Aside from calls, Shaper doesn’t provide any other notifications. That could be a really useful addition to future designs.


– Order now: via NOWA

– Price: $139 USD

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Meet Mark Myerson

Mark is best known for writing about apps, but he also loves the tactile, hardware side of technology. Being a professional photographer, he's pretty handy with a camera, and he's a self-confessed tweetaholic.


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