SHAPL wants to be the next big thing in custom luggage

Most suitcases look the same and cost the earth. This new custom luggage brand wants to offer something unique and more affordable.

  • What travel essentials should you pack for a vacation? Here’s an awesome list we made just for you.
  • Why do I need custom luggage? A custom suitcase is way more fun, and it makes baggage claim easier.
  • What is the most affordable smart suitcase? The SHAPL range offers impressive features at a fair price.

You probably give little thought to your luggage. A bag is a bag is a bag, right? Well, not exactly. While those of us who fly once a year will be perfectly happy with a $50 luggage set from Walmart, regular travelers will demand something more.

That “something more” usually comes with a hefty price tag and a dull, monotone exterior. SHAPL is a new luggage brand that wants to shake things up.

These suitcases and backpacks are designed to be durable yet affordable, with smart features to help you get around. In addition, you can add custom lettering to your luggage to make it distinctly yours.

What is custom luggage?

Previously, custom luggage was akin to a tailored suit. Only people with money to burn on the finer things would consider purchasing a unique bag.

But times are a-changing. SHAPL is bringing custom luggage to the budget weekender, the middle management commuter, and the family on vacation. Made from strong polycarbonate, these bags can survive the attentions of any baggage handler. In addition, the suitcase comes with super-smooth wheels and some smart security features.

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Custom luggage

You can also customize your bag with a message of your choosing. And the range starts at just $59. No, that isn’t a typo.

Affordable smart suitcase

Affordable smart suitcase

SHAPL’s star performer is the suitcase. Available in 25- and 20-inch versions, this tough rolling wardrobe offers plenty of room for your vacation essentials.

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Silky smooth wheels

It glides along corridors thanks to a pair of Hinomoto double wheels. These are the quietest 360 castors in the world. Meanwhile, the outer shell is 100% polycarbonate, a material that is both strong and very lightweight.

In terms of security, your suitcase comes with a Bluetooth tracker and a TSA-compliant lock. In addition, double-coil zippers make it almost impossible for thieves to prise open your bag.

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Two sizes

The other nice thing about this bag is the custom look. SHAPL supplies an alphabet of stick-on letters, which you can use to decorate your suitcase.

Sturdy backpack

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Stylish backpack

The other half of SHAPL’s range is a water-resistant backpack. This is less remarkable but equally competent, with a secure inner pocket for your laptop.

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Versatile and durable

You also get a small anti-theft pocket for valuable items, an external USB port for your power bank, and a neat sunglasses holder.

“Tired of having to pay hundreds of dollars for a quality suitcase? Well, here is an offer for you…The matching minimalist designer backpack and suitcases will follow you wherever you go, and won’t cramp your style. And you can add some flair with the lettering.” — SHAPL on IndieGoGo

What we ❤️

SHAPL luggage offers everything you need at a very fair price. Furthermore, we love the fact you can customize your suitcase.

Coming soon

With this custom luggage about to hit IndieGoGo, now is the time to sign up. Early birds get a special discount plus free global shipping!


Sign up now via IndieGoGo

– Pledge: $59 USD

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Meet Mark Myerson

Mark is best known for writing about apps, but he also loves the tactile, hardware side of technology. Being a professional photographer, he's pretty handy with a camera, and he's a self-confessed tweetaholic.


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