To make your crowdfunding project a success you need to consider a lot of factors, especially social media. We have discussed a number of other factors such as product description, campaign videos, credibility, and FAQ on our previous posts but now it’s time to pay special attention to the social media angle. It’s not just important to have your profile on various social media platforms but also to create a proper schedule and make the entire promotion process smooth and consistent.
By Simply posting tweets one day and then forgetting to repeat activity for the next two days won’t do any good. Again, social media isn’t confined to Twitter alone. You have too many platforms to grab the attention of potential backers.
But, this task is much easier to handle with these 15 tools by your side! They are here to make your promotion process easy peasy. Lets have a look:
With a one-time fee of $49.99, Backercamp can help you gain more backers with rigorous promotion, expert advice as well as provide feedback and campaign analysis. Having featured 4,955 projects from 30+ countries, this tool is really worth it for any crowdfunding campaign.
Like I said before, you need to plan a proper social media schedule for your campaign. Buffer is the right tool as it will help you get along with ease. All you need to do is choose the social media channels you want to use and start scheduling them in advance.
Sending emails to your subscribers is a must during the span of your campaign. Mailchimp will help you plan your emails and send them out on time.
This is the best way to track whether your links are getting the views you desire. You can track individual link analytics, gather audience intelligence, and even measure campaign performance in one location.
Your Klout score will tell you how your social media campaigns are going. Any score above 60 is considered good. With Klout in your back pocket, you’ll be well on your way to being great on social media.
With Mention’s ability to monitor billions of sources in over 40 languages, you won’t miss anything being said about what’s important to you. And since mentions are in real time, you’ll be able to reply right away within Mention. That’s the power of it!
ReTargeter optimizes your ad spend with highly targeted, real-time digital advertising solutions and the best account management in the industry. Creating the best ads of your project will become second nature.
Rapportive shows you everything about your contacts right inside your inbox. This makes it easier for you to reach out to your important contacts instantly from your email.
Wunderlist is the easiest way to stay organized and get stuff done such as checking your professional and campaign related to-dos.
It’s very important to stay in line with industry trends during your crowdfunding campaign. Feedly will help you set your own personal newspaper so you get all the latest information.
With this app, you’re able to analyze which content performs best for any topic or competitor and find the key influencers to promote your content as well.
You’ll need a lot of media resources during the promotion of your crowdfunding campaign. Canva is a great hub where you can create images for different platforms simultaneously, all with the right specs.
Connecting your apps to make them work in sync is one of the best features of IFTTT as it uses automation to simplify your life.
You never know when you might need those important documents and images on the go so it’s always better to save your media in the cloud.
When it’s about taking those impromptu notes on the go, you can’t (just can’t!) do without Evernote. As simple as that!
Those were the tools I think would make your crowdfunding project promotion an easier process. Do you have more to add to that list? You can also check our crowdfunding checklist for a more detailed information.