I wish I could’ve used that royal blue from the fluffy cushion covers I saw at my aunt’s place the other day in this new poster on water animals that I am currently working on. Or, maybe, that deep bold touch of crimson from the graffiti on my neighbor’s backyard into this new logo that I am designing. That’s what happens to hover in every creative designer or photographer’s mind time and again when they see all those precious colors blossoming in the natural world. They try to capture them through their high-tech incorporated smartphones and cameras but alas, are always left with a disappointed heart. This is because ambient light makes these gadgets change the way they take images. And as SwatchMate’s co-creator Djordje Dikic has rightly pointed to Fast Company, “They aren’t very good at measuring surface color values. It’s kinda like timing a 100m sprint with an hourglass.”

But this drawback cannot and should not stop our valuable creativity and design experts from experimenting with colors that they see around. For “Nature always wears the colors of the spirit” as told by Ralph Waldo Emerson, one of the most celebrated poets of the mid-19th Century. To make this phenomenal world of natural colors take a step forward in entering the online canvas of present designers, three University friends from Melbourne, Paul Peng, Djordje Dikic & Rocky Liang set forth in building one of the world’s smartest and most innovative color detector you could ever think of – SwatchMate!

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The SwatchMate Cube is a Unique Piece of Design and Productivity

It all started when in order to recognize the present wall paint color of his parents’ home, he had to chip off a part of the wall and go through a hectic process of getting it identified using a spectrophotometer, all with no effective end results. This experience together with the University year-long project opportunity eventually led the team in crafting this unique piece of excellence that takes you on a rollercoaster full of exotic colors you see around everyday. Inspite of the initial design being a big and chunky one, the SwatchMate creators have finally come up with a “Cube” version which has recently roared its success on Kickstarter with 1,055 backers grabbing a good $100,317 AUD way passed its original goal.

Capable of capturing colors from any surface with just a push of a button, the SwatchMate Cube is a portable device which effortlessly transfers the captured color into the paired smartphone through wireless connectivity. The awesomeness lies in the fact that even at times when you don’t have it paired with your smartphone, it can store upto 20 colors in its internal memory. It’s the integrated sphere within the Cube that does all the magic in locking colors in the most accurate way possible from anywhere across the globe through a light source and a color sensor. Mark my words, it’s one of those fancy gadget treats your digital canvas would want to taste the rest of your lifetime!

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It’s a Treat for the Color Fanatics Out There

SwatchMate has been proudly called as the “Shazam for colors” by the team when it comes to presenting the plethora of features that this tiny masterpiece has to offer. Bringing real-world colors directly in Photoshop, matching color with paint brands straight from the app, color grading photographs based on actual color readings, ensuring digital color assets to pop up when printed in the real world are just some of the wonders SwatchMate has in store for the creative stars out there. So, be it renovators or designers, photographers or brand managers, SwatchMate is a complete tool for every color fanatic present globally. The special touch comes in the form of Cube’s open ColorAPI which makes it easy for developers and hackers for coming up with stunning color applications. Having won the Melbourne and Sydney 2013 Design Awards coupled with the Kickstarter success, it’s time now for the coolest gadget of color detection to ship it’s way into the real world – after all, even we are waiting for this regal color capturing experience. Happy Gadgeting!

Meet Madhurima Nag

Madhurima Nag is the Head of Operations at Gadget Flow. She side-hustles as a digital marketing lecturer/speaker and loves to voice her opinion on marketing, crowdfunding and gadgets (of course!) in general.