Most men have a conflicted relationship with fashion. They want to look good, but don’t necessarily want to spend much time thinking about clothes. Tall, athletic dudes can get away with this frame of mind, because most brands produce apparel that looks great on model-like physiques. For the rest of us, however, finding the right clothes can be a nightmare.
The folks behind 3 FIT Theory want to change that. This new brand concentrates on T-shirts, but aims to deliver something for everyone.
Even if you take into account your body type, there is no single cut that will fit everyone. Some people like to show off their frame, while others prefer the baggy look.
3 FIT Theory makes T-shirts for all body types
That’s why 3 FIT Theory sends you several different fits to try on at home. You can then keep the ones that work for you, and send back the ones that don’t.
3 FIT Theory lets you choose from several colors
Once you’ve chosen the perfect fit, you can unlock a variety of colors. In future, the company also plans to offer a variety of new fabrics and styles. Anyone who backs the Kickstarter will automatically gain lifetime access to the new additions.
While many T-shirts look good when you first purchase them, some start to shrink and pill after the first few weeks. Although 3 FIT Theory concentrates on fit, this brand is also about quality.
These T-shirts are made from a special blend of cotton and polyester that is quick to dry, resistant to wrinkling, and good at wicking away moisture. Just as importantly, these shirts won’t shrink over time — the fit you choose is the fit you get.
3 FIT Theory shirts are made in Los Angeles, and all the returned shirts go straight to local charities. You can’t get more wholesome than that.
“We want people to have an amazing experience. We want people to love the clothes they wear, every day. We’re tired of the bulls%^t this industry produces and puts forth, and we’re finally in a place to do something about it.” — 3 FIT Theory on Kickstarter
While there are many T-shirt brands in the world, few provide the same level of service as 3 FIT Theory. Furthermore, this company delivers truly great apparel at a reasonable price.
3 FIT Theory shirts are made in the USA
In this Kickstarter campaign, 3 FIT Theory is only offering crew-cut shirts. However, backing the campaign will give you access to several other styles, launching later this year.
Update: You can now order directly from 3 Fit Theory via the link below.
– Order now: via 3fittheory.com
– Price: $25 USD