We've developed a proprietary in-house tracking system primarily for Kickstarter and Indiegogo campaigns that improves the accuracy of referral sources.If you have any questions regarding this feature you can contact our 24/7 customer support team at support[at]thegadgetflow.com
Here's how it works:
- We authenticate our customer's Google Analytics account with read-only access.
- We create a custom short URL and inject the analytics.js script to gather anonymized information about the visitor before he lands on the crowdfunding campaign.
- If the visitor ends up purchasing the product and shows as "Direct" we'll then try to compare all the variables from our customer's analytics and our own analytics server.