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Facebook to introduce AR ads

Published on 09/20/2019 @ 9 AM EST

Coming this fall, these augmented reality ads let the users interact with the content, such as seeing lipstick before they purchase. This comes with two other all-new ad options, including try-before-you-buy apps and polls.

iOS 13 references AR headset

Published on 09/11/2019 @ 9 AM EST

iOS 13 GM has been released to developers and in it is an explicit readme referencing Stereo AR apps without the headset, confirming rumors. Many believe the announcement was pulled from the Apple Special Event at the last minute.

Google Maps AR Navigation now on smartphones

Published on 08/09/2019 @ 9 AM EST

Using the device’s camera, the feature allows users to navigate through their screen, showing information and directions overlaid onto the world around them. Announced in 2018, Google’s own Pixel smartphones received this feature earlier this year.

Harry Potter: Wizards Unite is now available in the US

Published on 06/21/2019 @ 11 AM EST

Created by Niantic Labs, the developers of Pokémon Go, this AR game is available on iOS and Android. Players have characters who exist in a virtual world that is mapped on their real world. Set to release on June 21, the augmented reality app launched a day early.