Coming this fall, these augmented reality ads let the users interact with the content, such as seeing lipstick before they purchase. This comes with two other all-new ad options, including try-before-you-buy apps and polls.
Using the device’s camera, the feature allows users to navigate through their screen, showing information and directions overlaid onto the world around them. Announced in 2018, Google’s own Pixel smartphones received this feature earlier this year.
Created by Niantic Labs, the developers of Pokémon Go, this AR game is available on iOS and Android. Players have characters who exist in a virtual world that is mapped on their real world. Set to release on June 21, the augmented reality app launched a day early.