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Ably – Unbelievably Odor & Stain Repellant Natural Apparel

Go from the gym to dinner, on a two-week trip with just the shirt on your back. Ably Apparel looks & stays fresh after weeks of wear. Ably’s 100% premium cotton shirts and hoodies shrug off water, stains, and odor so you can get into your dirtiest fun and still look and smell fresh. Go ahead, Nature Boy—camp for a week with only one shirt. Go for it, Gym Queen—work out for an hour on the elliptical and still smell like daisies. It’s time to think of all the stuff you can do with your time besides laundry. Ably Apparel is activated with Filium™, a technology that makes natural fabrics repel liquids, stains, and odors.

Buy NowPre-order from Kickstarter - $40

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Kickstarter Comments (49)

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Sidney

2016/09/13

I don't know whether it's just me or if everyone else experiencing problems with your site. It appears as though some of the text on your content are running off the screen. Can somebody else please provide feedback and let me know if this is happening to them too? This might be a problem with my web browser because I've had this happen before. Many thanks

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Till Eismann

Review from Kickstarter

The quality is really poor and the functions of the T-Shirts and the Hoody vanished after first washing. So neuer again abbly

Isobel Cassidy

Review from Kickstarter

Never received reward please refund Although reading some comments product is no good. Disappointing so many projects on KS are scams or no good I am Backer #284 and I invoke my rights under Kickstarter's Terms of Use: https://www.kickstarter.com/terms-of-use/oct2012 "Project Creators are required to fulfill all rewards of their successful fundraising campaigns or refund any Backer whose reward they do not or cannot fulfill." I hereby demand a full refund for my pledge amount due to your inability to deliver on any promise, or goods delivered.

Isobel Cassidy

Review from Kickstarter

Never received item
I invoke my rights under Kickstarter tends of use https://kickstarter.com/terms of use/oct2012'project creators are required to fulfill all rewards of their successful campaigns or refund as b Backer whose reward they do not or cannot fulfill' I demand a full refund for my pledge amount.

kevin

Review from Kickstarter

whenever i wear those shirts i feel like cussing at someone for how terrible the quality is, meanwhile they are selling the exact same ones on their websites.

Daniel Messenger

Review from Kickstarter

Mine started out great, a nice comfortable fit and it easily repelled dirt etc. However after a couple of washes, at low temperature, both of my t-shirts got holes in them so they became unwearable. Such a shame as I really did like them.

Tzu-Xiang Chen

Review from Kickstarter

it repellents water from BOTH side. My sweat had no where to go but all over myself locked inside this perfect water repellent shirt so basically wearing this is like a steamer. Awful

Tommy Carrasco

Review from Kickstarter

I kind of concur with the usefulness of the shirts. As their ads show there was no way I'd be able to drip ketchup on the shirts I received and it bounce off like their ads show. Yes easy to wipe off and less staining but nothing like the ad, false advertising. Didn't take long for the shirts to lose their high level of hydrophobia, still better than regular shirts but lost alot of it's resistance. Also noting that they didn't cut the holes right for the neck area and how the shoulders are stitched together. Where the shoulders make the shirt lay, it puts the neck hole back further then it should be unlike normal shirts. Which makes it sit kind of funny and close to the neck.

Junseok Kim

Review from Kickstarter

I sent several emails, and they still don't reply back to me. I supported more than two thousand dollars, and I still haven't received what I ordered. What is wrong with this?
I received two separated shipment and still, the shipment is not finished. I really want my money back.

kevin

Review from Kickstarter

like all the previous comments i too wanted to love these seemingly innovative products, unfortunately, it took less then a month for the ably apparels to disappoint me,
i concluded it was all trash, 155 dollars worth of trash.

Ably Apparel

Review from Kickstarter

To all backers- if you have not filled out your survey we cannot ship your goods as we don't know what you want or where you want it sent. Kickstarter campaigns are NON-refundable as agreed when backing the project. If you are having problems receiving your survey, like Peony was, please email support@ablyapparel.com and we are happy to assist you.

Peony Gerochi

Review from Kickstarter

Having an awful experience with this project. Customer support does not listen and I had to email repeatedly to update my details. Not to mention, I was charged $70 for customs upon arrival. They refused a refund and I'll never back a project from these creators again for mediocre product, and even worse customer service. It's projects like these that make it hard for indie companies to get supported when they value their customers so little. Enjoy the money you took from me.

Till Eismann

Review from Kickstarter

For me the same, first the shirts work quite well but the repellent of smell disappears quite fast. Its sad but I change to Merino wool shirts which work perfect in repellent of smell.

Ryan Tews

Review from Kickstarter

Awful shirt to workout in, plus it stained. Before I realized I didn't like the shirt and had actually tried to order another my order was flagged as a fraudulent buyer. Nice way to treat your backer. What a horrible company!

Ably Apparel

Review from Kickstarter

Please email us at support@ablyapparel.com and we would be delighted to assist you with the issues you seem to be having with the shirts.

Nekonron

Review from Kickstarter

Unfortunately I'm also having issues with the neckline getting out of shape. It started getting a bit weird after the 3rd wash but was generally not that noticeable but I'm currently on the 6th wash and it's become obvious that it will probably be about another wash or two before I can no longer wear this in public. This is despite the extra care taken to prevent this (washed in netting, hang dry without hanger) after reading about the issue from other backers earlier on. It's also losing its water repellent properties, but fortunately still more odor resistant than most of my clothes. At the very least, I can still wear them at home after that. This is quite disappointing especially because I actually like these shirts.

Heather B

Review from Kickstarter

I would like to withdraw my positive review from Feb. The shirt smells and needs to be washed just as often as a normal one, and the neckline is now so stretched out I'm too embarrassed to wear it in public. Especially considering the high price, this product is a complete fail.

Natascha Kurzreiter

Review from Kickstarter

I really wanted to love these. While they are stain repellent as promised, they are not odour repellent. They smell just as fast as any other Tshirt I own and thus need to be washed just as often.

Ably Apparel

Review from Kickstarter

Please email customer service with any problems you are having with your shirts at support@ablyapparel.com

Max Kueng

Review from Kickstarter

After I received my two shirts I started wearing them every day alternating between the shirts. After a day they just smelled "worn" but not like sweat. After 10 days (5 days per shirt) they started smelling like sweat and after two days of letting them "air" they were still smelling. So I threw them in the washing machine at 30C with all my other stuff. Now they start smelling faster than my regular cotton shirts and, like Julian Ang mentioned, the neck looks worn and stretched. The thing aged faster than any other t-shirt I own.
For the same price I could have bought a high quality content shirt that i can wear as long.

Julian Ang

Review from Kickstarter

The neck collar is starting to look worn and stretched out. Are others experiencing the same? The shirts I bought are great but the collar is a bit disappointing.

Ably Apparel

Review from Kickstarter

Hi Everyone, Please don't hesitate to contact us at support@ablyapparel.com with any questions or concerns.

Ably Apparel

Review from Kickstarter

Hi Coach, I see you received these on September 20th and we have a generous 30 day return policy so we would have gladly exchanged the shirt within the return period. Please let us know if we can be of any other assistance.
Ably Customer Service

CoachSander Vrugt van Keulen

Review from Kickstarter

Received my white Ably... and I think its flimsy and thin.
Besides the material being so thin that you can really see through it... it's also looks cheap as the neckline already lost it stretch before I even put it on.
I was really looking forward to a nice white T (I always wear white T-shirts) that I can wear on holiday without having to pack a suitcase full of clothes. Guess what; I'm embarrassed to wear this in public. :-/

Manu

Review from Kickstarter

Odor repelling capabilities?? Where?? This shit doesn't work. Totally waste my money.

Jennifer Koca

Review from Kickstarter

My boyfriend adored his enough that he bought 3 more and almost exclusively wears Ably. Meanwhile I want to love mine so very badly, but the women's shirt is so low cut that I can't wear it and feel comfortable.

Ably Apparel

Review from Kickstarter

For the people who have not received their shirts yet many still have not filled out their survey. If you haven't received yours yet please go to https://ablytm-unbelievably-odor-and-stain-repellant-natur.backerkit.com to retrieve your survey.

Ably Apparel

Review from Kickstarter

Hello Koch, As I replied to your email you have not completed the survey we have been sending you so we don't know what to ship or where to ship. I have emailed you the link to the survey and we will ship after you complete the survey for us. Thanks!

Koch

Review from Kickstarter

Hi Ably, haven't received any of my shirts here in United States. Could you help check on the status of my stuff please? Thanks

Heather B

Review from Kickstarter

I've been wearing my V-neck shirt to the gym for almost a month without washing. Finally did wash it and hung it up... it was dry within 10 minutes. Impressed so far! Everyone at the gym keeps asking me, "so, did you wash it yet?"

Ably Apparel

Review from Kickstarter

FSL, you order is shipping today!

FSL

Review from Kickstarter

I haven't received anything either. :( Creator, can we sort this out please?

Weerayut Phroedphrao

Review from Kickstarter

Hi Ably,
I have received nothing, please let me know what should I do. Thanks.

Chan Yung Chuan

Review from Kickstarter

My hoodie also doesn't smell which is great but after multiple use the fabric on the shoulder and sleeves starts to fade or turn into another color... any tips?

Ably Apparel

Review from Kickstarter

Hi from Ably Customer Service. FSL, you have not completed your survey to tell us what you would like and where to ship it so I have emailed you the link for your survey. Thanks!

FSL

Review from Kickstarter

Hi Ably, haven't received any of my shirts here in Singapore. :( Could you help check on the status of my stuff please?

Paolo Salvi

Review from Kickstarter

Agree on the hoodie, same experience here... great product

Ashton

Review from Kickstarter

I love my hoodie. I have been wearing it for about a month now and have not had any issues. It does not hold an odor and I love that it can be zipped all the way up to cover the neck. Great job Ably!

Kevin Chou

Review from Kickstarter

So I been wearing my hoodie for about a month now and I have to say it's great! Never smells, but I can't seem to remove these stains that I got from the rain, any advice? They are like mini white stains

Chin Wanying

Review from Kickstarter

Thanks ably! I received my hoodie.

Derrick

Review from Kickstarter

@Vinicius - i had a similar problem where I washed the shirt and a red stain showed up. After 3 washings it was still there. I sent a picture to the Ably team and they are sending a pre-paid label and will replace the shirt for me. I would suggest you do the same.

Vinicius

Review from Kickstarter

Washed for the third time, stain is still there...

Vinicius

Review from Kickstarter

I recently received my shirts here in Brasil. I ordered two of them: a black and a maroon. As some people said here it comes with a strong odor, I rinsed them as soon as I got home.
I went out wearing the maroon with a couple friends on Thursday and tried to show them how amazing the shirts are, I poured some mayo on it and tried to remove with a napkin... didn't work, just got spread. When I got home, a bit disappointed, rinsed it expecting to get rid of the mayo. Got a black stain instead (is it because of Filium? Did it react with the mayo somehow?). I machine washed the shirt twice, the black stain is still there, just got a bit lighter, I am afraid it's gonna be a permanent one.

Arifin Anggiat Siregar

Review from Kickstarter

already received my second order. thanks ably

CoachSander Vrugt van Keulen

Review from Kickstarter

Recieved my white T, but it doesn't look or feel like 'premium cotton'; it's paper thin...
Am afraid of what it will turn into when I'm going to wash it... :-/ Anxious to know what Ably's respond will be to the many comments about the thin material.

Dmytro Iatskiv

Review from Kickstarter

It's almost 2017, but I still received only 1 out of 2 t-shirts. Any ETA for the 2nd one?

midas89

Review from Kickstarter

Oops, I meant to type "Unbound" below, not "Outbound."

midas89

Review from Kickstarter

@Till Eismann, thanks for your comment. I checked out Outbound and they want a whopping $65 per T-Shirt now. At $65 per shirt, their odor protection better be perfect. If 100% percent merino wool material can truly keep the armpit odor away longer than the Ably T-Shirts can, perhaps the owners of Ably will look into considering using merino wool instead of cotton? What would happen if Ably used their Filium on merino wool (if that is even possible)? Would the combination of those 2 things make Ably T-Shirts' odor protection 100% effective indefinitely?

Till Eismann

Review from Kickstarter

I like your shirt ably but it is from my point of view a little to thin and the odor repellent is not as good as exspected. Beside you I backed Unbound and their odor repellent works alot better maybe it is because of the merino wool and all feels more like a real shirt (it is thicker).

Ricardo de Zoete

Review from Kickstarter

Hello there! I ordered a couple of size M tees, since I was thinking that they would fit me perfectly according to the size chart. But sadly, I think I could wear a size S and still have a roomy tee. I would like to swap my size M tees for size S if possible. How do I do that?

Sidney

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