The Amigo's simplicity is the true beauty in its design. It is unique because it uses the stability and predictability of the phone cable for the foundation of the stand. It is small, convenient and doubles as a cord minder so you can always take one with you. Since phone charging cords come from numerous manufacturers, the team has elected to design each Amigo around one specific three foot cable which will be included with the purchase of your Amigo. This cable is undoubtedly better constructed than the original one purchased with your phone.