Powered by bamboo charcoal, Ettitude is reinventing bedding that fights unwanted odour, wicks away sweat and stays fresh for longer. There is no better feeling than crawling into clean fresh sheets at the end of a busy day. However, fitting in time to wash your sheets regularly can be a struggle. They have created a technologically advanced bedding range that offers all the advantages of bamboo lyocell fabric but with the added benefit of bamboo charcoal. This miracle natural ingredient enables the sheets to remain fresh for longer. The excellent deodorising and bacteria fighting abilities mean you don't need to wash them as often. Save time, water, and electricity! They also feel as soft and luxurious as silk but at half the price. You will love these sheets and they will love you back.