With a USB that works in either orientation and a Lifetime Warranty, BelayCords are a more durable and bright way to charge your device! Presenting BelayCords, the first iPhone charging cord with reversible USB technology for iPhone and Android Devices! BelayCords can work with any phone or tablet having a standard USB connector. By teaming up with lead designers, BelayCords team has made the cable available in a variety of colors that “pop”. The rugged fabric exterior is inspired from a climbing rope, the purpose of which is to protect your charging components from unwanted wear and tear. It also helps in keeping your charging cable tangle free. Unlike normal charging cords which work in one orientation, the reversible USB patent holder from BelayCords is being designed to make the first and only iPhone USB Lightning cable that works in any orientation. Now that’s what you call a real game changer in the world of charging cords.