A luxurious leather iPad / tablet support that eliminates the hand, arm and neck strain of prolonged tablet use. But ever since the iPad’s first release it was clear that the tablet computer would need ergonomic help to adapt to the world around it. This incredible device was not designed to stand up on its own. Tablet use currently involves propping, flaps, and kickstands. It causes strain on the wrist, finger, and forearm. We’d like to introduce you to a new concept in tablet computer use: comfort. There are hundreds of cases and holders out there and none of them are designed for the place you use it the most: your lap. So we set out to develop a case that would be effortless and comfortable on every surface without having to fumble with flaps or stands. We literally (and figuratively) wanted to “buoy” the tablet experience. With that in mind, we decided to call it: BOOY (booē), a new line of patented tablet accessories that balance and support your device on any surface—most importantly your lap.