Payments company iZettle has unveiled the world’s first free-of-charge chip and PIN reader, which should reduce obstacles and costs for small merchants when they set up their businesses. The iZettle Card Reader Lite will be available to businesses in the UK and across Europe, allowing them to take card payments free of charge. Using a cable, the reader connects to the smartphone or tablet of the vendor, removing all set-up costs for businesses that want to accept card payments in exchange for their services or products. According to a recent prediction by Visa Europe, within ten years 95 percent of payments in the UK will be made by card — growth that iZettle very much hopes to benefit from. “Currently, six percent of card readers on the UK market are from us.
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