LiftUp is the first smart resistance band. It marries the convenience of a resistance band with the automatic tracking of a wearable to create a new type of workout. As a resistance band, LiftUp offers an effective way to strength train without the 2-hour gym commitment. It’s also portable and easy-to-store, perfect for business travelers. As the first smart resistance band, LiftUp wirelessly connects to a mobile app for guided workouts, real-time feedback, and automatic tracking of reps, strength, and calories. This helps make strength training more convenient, more interesting, and more insightful. Plus, its stylish and modern look prove that strength training equipment doesn’t have to look ugly.