Mira is a wearable device for women devoted to delivering a simple, personal and motivational fitness experience with style. Mira is changing the conversation in the wearable device category. It’s about time. It’s not just about an app. It’s not just about a device. It’s about an experience. Let’s get real. Most women just don’t have the time to spend hours at the gym, or take a yoga class three times a week. These women put their families, careers and other responsibilities first. They need simple and easy ways to fit in fitness. We also recognize that most trackers don’t speak to a woman’s sense of style.