The Now Panic & Freak Out Mug is an otherwise ordinary bone china coffee mug, if you keep calm and carry on after reading the print. It says “Now Panic & Freak Out” on the extra-large 16 oz mug as a bit of reverse psychology and contrast to the “Keep Calm and Carry On” line of products. In case you didn’t know, this was a message printed on posters by the British Government during WWII, to be used only if the Germans invaded Britain. That never happened, but the original artwork somehow resurfaced decades later and is now a popular message seen on posters, mugs and other collectible items. The “Now Panic & Freak Out” message works better for those who need a jolt in the morning to get the old engine up and cranking.