Thousand is a design-driven lifestyle brand with one mission: to reinvent the bike helmet. Helmets are an age-old industry with limited experts and planet-friendly options—and we want to change that. We’ve used environmentally-friendly alternatives, tracked the origin of our materials and found manufacturers with integrity. We didn’t wear helmets, but after the loss of a friend, we wondered why. Especially after researching the statistics. In the US, there are roughly 1,000 bicycle-related fatalities in a year. That’s why we created Thousand to design helmets that we’d actually want to wear and therefore help save lives.