We think charging your Apple Watch should be effortless. Just lay it against the angled cradle. The Watch’s cable connector gently snaps itself onto the back of your Apple Watch and begins charging. That’s it. Accommodating both semi-flexible and fully flexible bands, WatchStand securely displays and charges your Apple Watch vertically or horizontally for the perfect view.WatchStand brings an end to charge cord kinks and tangles. Wind excess cable length around WatchStand’s core then slide it down into the post to hide the unneeded cord. WatchStand keeps your desk, bedside table or table top neat by providing a place for both your Watch and your iPhone to call home when they’re not with you. Designed for bedside, tabletop or desktop use, makes charging your Apple Watch effortless.