Help us revolutionize athletic training with the first comfortable, 24/7 wearable heart rate monitor. Ask the world’s best athletes "What’s the single most important biometric you monitor while training?" and they all answer the same. Heart rate. But the devices available today have some major limitations. Heart rate straps are uncomfortable, they chafe, and can’t transmit in water. Watches are notoriously inaccurate during workouts and can’t retain much, if any, data. And because all the devices are so uncomfortable, most everybody takes them OFF when they’re not working out, losing critical data about their cardiovascular fitness, exercise recovery and readiness to train. The FitLinxx AmpStrip™ addresses these limitations and enables competitive athletes to take heart rate training to the next level.