adidas BB.01 3D Printed Basketball Shoe: Overview
Meet the adidas BB.01, the first performance shoe built on Project: R.A.P. It’s an additive-manufacturing platform that shapes footwear around each athlete’s foot.
- 3D printed lattice upper: The lattice wraps the foot, so the fit follows natural motion instead of one fixed shape.
- Only 169 pairs: The run splits between the Las Vegas flagship, the CONFIRMED app, and Greater China, so each pair is closer to a collector’s item than a typical release.
- Two-stage drop: Fifty pairs sell at the Las Vegas flagship on July 10, then the rest release via the CONFIRMED app on July 14.
- $250 asking price: The CONFIRMED app pairs cost $250, reaching shoppers outside Las Vegas.
- Summer League debut: Mikel Brown Jr. wears the BB.01 in his first NBA Summer League game.
The BB.01 opens Project: R.A.P., and shoppers can chase the next drop through the CONFIRMED app on July 14.
