You can stop searching – the best dog collar on the market is here. Introducing ALU Collar, a dog collar complete with NFC technology by MEMA Pets. This redesigned collar fits the needs of owners and dogs alike for the modern world. The buckle of the collar is made from just two pieces of aircraft grade aluminum so it’s lightweight but strong. Two sturdy magnets securely hold the buckle together proving difficult for your dog to undo no matter how active he is, yet simple enough for you to remove with ease. Inside is a small waterproof NFC tag that can handle up to 132 characters of easily accessed information in case your dog is lost. The rest of ALU Collar is made of sustainable materials including cork, hemp, and nylon, all which keep it waterproof.