BetterBack Therapy is a portable, beautifully designed product that allows people to sit in great posture throughout the day. The product is adjustable for a custom fit, wrapping around the lower back and looping around the knees, which serves to stabilize the pelvis, the keystone to good posture. It helps heal and alleviate back pain with heat and ice therapy and the back pad is made of soft NASA memory foam. While it’s safe to use all day long, wearing it for 15 minutes a day re-trains the body’s default posture so people can graduate out of using it. The product is great for the office, airplanes, meditating or anywhere someone has to sit, turning every seat into one that’s ergonomic for just their body.