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Apple
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iPhone 18 Pro and iPhone 18 Pro Max

Coming Soon -Coming Soon - $1199.00
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iPhone 18 Pro and iPhone 18 Pro Max: Overview

Apple’s iPhone 18 Pro brings real aperture control to its camera, a faster A20 Pro chip, and the biggest battery gain in iPhone history.

  • Variable aperture camera: The 48MP Fusion Main camera shifts between f/1.48 and f/4 for better low light shots and depth, with manual control in the Camera app.
  • Pro Controls: Adjust aperture, shutter speed, and white balance, or read a histogram, right in the Camera app.
  • A20 Pro chip: A 2-nanometer chip and larger vapor chamber give iPhone 18 Pro its highest sustained performance yet.
  • Longer battery life: iPhone 18 Pro Max plays video for up to 45 hours per charge, Apple’s largest battery gain on an iPhone yet.
  • Siri AI and Reference Image: Siri uses personal context to help with tasks, while Reference Image shows if a photo was edited.

iPhone 18 Pro starts at $1,199 in four finishes, with pre-orders opening September 12 ahead of a September 18 launch.

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What Is a Gadget?
It’s the gear you can’t live without: the smartphone you constantly check, the camera that goes on every vacation, and the TV for binge-watching and gaming. All the coolest gadgets owe their existence to a new technology that changed it all.
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