Imagine if we could develop the most scientifically advanced snow goggles on the planet for HALF the price that you normally spend on top name brands? Big brands = big markups and high marketing costs resulting in very high retail prices, right? We decided to turn that idea on its head. We succeeded in developing a brand new snow goggle which can withstand ANY condition and compete with the very best goggles in the industry. The BSG2 is an all weather and top quality snow goggle featuring instantly replaceable magnetic lenses and an unbreakable frame. The BSG2 gives you not 6, not 8, but 10 high performance magnets to keep the lens in place – this is an industry first. Super easy, simple and fast lens changing, the Blueprint™ way. You never have to worry about changing conditions on the mountain again.