Everyone is concerned about the environment. We all try to do our part — reducing waste, recycling, buying organic foods when possible. But if you’re like us, you’re left wishing that the products you use every day were created with the environment in mind. We decided to take the matter into our own hands, and make a sustainable toothbrush we’d love to use. The modern mass-market toothbrush, with its wasteful plastic construction and gimmicky design, was more than ready for a reboot. TIO is the result: a complete rethinking of the everyday toothbrush, combining the best elements of design, oral care and sustainability. With TIO, we want to show the world that big changes to small objects can make a massive difference in our lives. Because as you know, it’s the little things that matter. So come join us on the TIO adventure — it has only just begun!