ICON Packaging sets out to transform the traditional wine box with its patented wine carrier that transforms into a fully functional and branded wine rack.
ICON has developed and patented this and other designs around the concept of secondary use packaging.
As ICON Packaging founder Jason Ivey points out, “No longer is it merely about using green materials, but now it’s also important to put a secondary use or function into packaging design.
This is the next stage in packaging evolution.”
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