LG SIGNATURE OLED R rollable TV boasts an ultrathin screen that transforms into a speaker

Get the best of both worlds with the LG SIGNATURE OLED R rollable TV. Boasting an ultrathin display, it seamlessly rolls out from its base to reveal a luxury TV for an immersive viewing experience. Once rolled back down, the LG SIGNATURE OLED R transforms into a state-of-the-art Dolby Atmos sound system. This luxury design and concept is possible thanks to OLED self-lit pixel technology that provides maximum flexibility. Additionally, this rollable TV rolls out to three different heights that complement your space. Roll it out to Full View mode, and it’ll produce sharp pictures, swift gaming, and smooth sports. Or switch to Zero View to make the most of your space. Also, LG ThinQ responds to simple voice control commands. Overall, it fits into your lifestyle to appear when you need it and disappear when you don’t.