Touchwood For Life is not just a brand, but also a lifestyle featuring products that bring a sense of luck, class and originality. To “touchwood” is to avoid bad luck, bring good luck. There must have been a time in your life when someone, or yourself, for that matter, has uttered the words ‘touchwood’ but there has never been any wood around for you to touch. The history and tradition of ‘touch/knock on wood’ is long debated, however, it seems to be a familiar phrase across many cultures. In Pagan belief, trees were thought to be home of bad spirits and people would knock on wood to request good luck or distract the spirits from evil intentions. As time has elapsed people have developed their own version of the belief, which is well known today as touching wood for luck.