Wearing a FLIP BAND makes it impossible to forget your goals and boosts your chances of success (using a simple science-backed hack). The FLIP BAND is more powerful than you think. It takes advantage of several aspects of human psychology to increase your chances of sticking to a goal. FLIP BAND works because: It forces you to focus: Most people fail because they want to change too many things in their lives at once and as a result never really commit to any single change. Wearing a Flip Band forces you to focus on one change at a time. If you do this and end up forming one new good habit each month, you’ll end up building 12 good habits per year… not bad.