PRESS is a new way to enjoy a hot drink wherever, whenever. In a few simple steps, it will heat up your freshly mixed drink like coffee, or hot cocoa within 3 minutes and keep it warm for at least another 20 minutes! PRESS is a self-heating, single-use, all-in-one beverage package that mixes during activation. It requires no external heat source and is prefilled with pure, clean water and the desired ingredients. It does not require the addition of water or any other foodstuffs, nor heating means. You just bring it along on your trip and enjoy it at your convenience. PRESS is the perfect and only solution for baby milk! There is no other product available that offers this solution to a well know problem; Clean water, at the right temperature, combined with your brand of baby nutrition, all in one easy to use package! The basic heating principle has been known for over a 100 years. Thanks to patented innovation the technology can finally be brought to market at an affordable price, making the product appealing to a growing target group that is always on the go and willing to pay for convenience and ease of use.