7 Awesome ways to promote your podcast

Podcasts have become an effective way of learning new things online. Recently, with our Gadget Flow Podcast, we've been exploring the minds of various entrepreneurs and crowdfunding experts. This is a guest blog on podcast promotion by Giles Dawe from Hyperstarter.

7 Awesome ways to promote your podcast
  • What is Hyperstarter? Hyperstarter is a crowdfunding marketing as well as an analysis tool that will help you fix your campaign page and grab more attention from the right audience.
  •  Where can you find Giles on the web? With over 18 years of online marketing experience, he’s been in the crowdfunding space for quite some time now. Feel free to find him on LinkedIn.
  • Why should you subscribe to the Gadget Flow Podcast? If you are a crowdfunding enthusiast, an entrepreneur, or simply a startup lover, our podcast gives you valuable tips and tactics from industry experts and CEOs.

Online marketing can range from blog posts to social media posts, video guides to visuals, and infographics to audio. But, what exactly makes podcasts so effective and do people even bother to listen to them? A 2017 study by Edison Research found that the average listener age range is 25 to 54 years old, 85% of listeners hear all (or most of) a podcast, and 42 million Americans listen to podcasts weekly. That’s five times more than go to the movies!

The growth of listenership on smart devices along with my recent podcast interview on Gadget Flow inspired me to look for the best podcast promotion strategies. Here are 7 of the best ways to promote your podcast.

7 ways to promote your podcast / Photo from UnSplash

7 ways to promote your podcast / Photo from UnSplash

 1. Use SoundCloud to post audio snippets

Sure, most podcasts are interesting, but they’re often too long. To make it easier to grab a listener’s attention, you can break the podcast into 30 to 60-second useful soundbites using an online mp3 audio cutter. Then, share the links from a platform like SoundCloud. The description could contain a bit more information about the podcast and a direct link to the full version.

2. Get proper support from your network

Posting a link on social media and collecting “likes” is great, but it doesn’t necessarily get listeners. Instead, engage with your contacts, whether it’s friends, family, or people you know and ask them to share your podcast link. It’s even better if they could personalize it with interesting quotes to get some more attention. Phrases such as “Listen to how my brother/friend/work colleague was able to quit his job and make a fortune…” are powerful in grabbing attention and driving clicks (and listeners).

3. Post pull quotes

Audio snippets are useful, but short paragraphs are even more effective as they’re entirely visual. Canva is a great tool to quickly generate visually appealing quotes. The more interesting the quote, the better the response.

4. Ask for promotion (AKA piggybacking)

This could include asking the interviewer for a mention within their social network or email lists, which isn’t always taken as a given. In podcast interviews, the interviewer usually asks which projects you’ve had the most success with or brands/influencers you admire. If you’re able to contact the project owners or influencers and mention they were in the podcast, ask them to promote your link.

5. Promote yourself

This may be stating the obvious, but using a custom newsletter for your contacts gets a ton of exposure. A blog post on your site, with a mention on Medium, also helps. LinkedIn is a great platform for business and submitting the podcast link to ProductHunt also helps.

6. Repurpose episodes

If you have permission, you can repurpose your podcast to work on YouTube or Vimeo. Again, you can add notes in the description to link to the original podcast and also get discovered through a different search platform. If the podcast episode wasn’t submitted to iTunes, Spotify, Stitcher Radio, or the Google Play Music Podcast Portal, then it’s worth adding to these popular sites.

7.  Create shownotes

By transcribing your podcast, you’re opening up to a brand new audience. In terms of SEO, this is a great growth tactic to rank on what was discussed during the episode using headlines, images, and other features which helps to make your text stand out.

Have you had success with your podcast? Which are some of your favorites to listen to? Tell us in the comments below!

Evan Varsamis is an Entrepreneur, Founder / CEO at Gadget Flow Inc, Investor and Marketing Advisor at Qrator Ltd and Contributor at Forbes, Inc, Huffington Post and American Express Essentials.
Join the Discussion

You Might Also Like

These AI cleaning robots keep your home spick-and-span

These AI cleaning robots keep your home spick-and-span

Who doesn’t love a sparkling-clean home? And with the advancements in AI technology, maintaining a spick-and-span living space has never been easier. So, in this roundup, we’ll introduce you to some of the top AI cleaning robots that take the..
Stay on top of your game with this luxury water-resistant briefcase

Stay on top of your game with this luxury water-resistant briefcase

Stay organized wherever work takes you with the xBriefcase water-resistant briefcase. With 19 smart pockets, drop protection, and a luxury-grade design, it protects your work essentials and keeps you looking professional. It’s important to choose the right briefcase. Yes, the..
The Century Jacket is the last jacket you ever need to buy

The Century Jacket is the last jacket you ever need to buy

Stop buying a new jacket every 1–2 years and get the LIVSN Designs Century Jacket. Designed to last 100 years, this sustainable jacket is wind-, water-, fire-, and abrasion-resistant and uses all natural materials. It’ll last you for life. Tired..
This emergency backup light keeps working even during blackouts

This emergency backup light keeps working even during blackouts

Stay safe during power outages with the Surge emergency backup bulb. This light keeps working during a blackout, helping you and your family avoid accidents and injuries. Imagine this—you’re at home eating dinner with your family when the power goes..
3 Ways fleet maintenance software saves you money

3 Ways fleet maintenance software saves you money

Before sinking money into any software for your business, you want to know if there will be a return on investment (ROI). That’s what you get with fleet maintenance software. Buying vehicles for your company’s needs takes a tangible investment...
The best affordable headphones for under $100

The best affordable headphones for under $100

Need good headphones but don’t want to spend half a month’s paycheck to get them? We hear you. And that’s why we’re diving deep into the world of affordable headphones for under $100. These headphones deliver mind-blowing sound and other..