Rokid Color puts full-color displays in both lenses and takes aim at Meta Ray-Ban Display
Rokid just unveiled the Rokid Color in China, and I’m glad someone besides Meta is still pushing smart glasses forward. Both lenses have full-color displays, but the frame still looks like regular eyewear. There’s also a companion ring that responds to finger snaps. I’d much rather use that than keep tapping the side of my glasses in public.
The target is obvious. Meta Ray-Ban Display has owned the pitch of a screen on your face that people won’t stare at, and Rokid wants a piece of it, starting at home before a global reveal at CES.
Both eyes, full color
Rokid built the Color around a custom 0.16cc micro-LED light engine for each lens, and that binocular setup is the headline for me. Most display glasses I cover still paint the world in one shade of green. Rokid’s own Glasses 2, announced right alongside, stick with a single green waveguide, and Even G2 goes the same route with its crisp green text.
The spec sheet claims 167% sRGB gamut and full sRGB coverage. I’ll believe those numbers once someone points a colorimeter at them.
Weight is where Rokid scores cleanly. At 55 grams, the Color comes in about 14 grams under the standard Meta Ray-Ban Display, a gap your nose would notice by mid-afternoon. It’s still heavier than the 51-gram Ray-Ban Meta Gen 2, and that pair has no screen at all.
Rokid Ring does the heavy lifting
A temple touchpad and voice control are standard fare. Rokid also lists eye tracking and smartwatch support, but the ring is what caught my eye. According to Rokid, rubbing two fingers together or snapping them is enough to scroll short videos on the lenses, and the idea of skipping through a photo preview or picking up a video call with a gesture small enough that the person beside you on the metro never notices is the most convincing pitch for display glasses I’ve seen from any brand this year.
It doubles as a health tracker, with sleep tracking in the mix. My watch hands me a sleep score the moment I wake up. A ring that handles that job and drives my glasses could free up a wrist.
The catch is price. Rokid wants 1,699 yuan (about $255) for the accessory, although existing owners can preorder one for 998 yuan.
4,999 yuan and a long wait
That’s the entry price for the 2 GB / 64 GB model ($750). Bumping to 4 GB of RAM costs 5,499 yuan ($825), and both come in Black or Tortoiseshell.
The Meta Ray-Ban Display starts at $799 in the US. The base Color saves you about $50, but adding the ring pushes the total past Meta’s asking price.
And the timing. The Color won’t ship in China until April 2027, and global buyers are waiting for CES 2027. Meanwhile, Meta has already added cycling directions and holographic video calls to the Ray-Ban Display.
Still missing
Rokid is keeping some important details under wraps. I want to know which processor runs the Color, what cameras we’re getting, and how large the battery is.
