Introducing the KODAK EKTRA photography-first smartphone that is built to capture your moments. It combines the simplicity of KODAK with the liberty of capturing, shaping and sharing every moment that matters to you. The company has always believed that stories are made in a moment, and KODAK EKTRA will make sure you get to capture those moments in time. A unique hybrid of photography innovation and DSLR functionality, KODAK EKTRA puts in-the-moment creative control at your fingertips. The features that make this camera one of a kind are the intuitive Touchscreen DSLR Dial (with haptic touch), customizable manual mode (with adjustable shutter speed and ISO rating), horizontal two-step shutter release and an extensive scene mode selection. Other than this, it’s got a 3000 mAh battery, 3GB RAM and a 32GB Memory, expandable with MicroSD cards. When it comes to creativity, pressing a button is just the beginning. Putting a professionally curated studio of powerful applications in your pocket, KODAK EKTRA lets you make more of every image. The Kodak Ektra goes on sale in the UK and Europe for £449 this December 2016. If there’s enough market interest it could also launch in the US in early 2017.