Based out of Zürich (Switzerland), Rogier du Bellier was created out of the need to produce functional, stylish and affordable watches manufactured in Switzerland, without the luxury brand inflation and retail mark-up of other Swiss Made brands. Ultimately, our goal was to create a brand that represents Swiss watch making by maintaining the quality. However, making it more affordable by drastically reducing inflated retail prices. With our first model “The Citadel” Chronograph we wanted to make sure the watch is Swiss Made, using quality materials. As a result, it´s a stylish, functional Chronograph watch that can be worn in either a business or casual setting, and at an asking price less than half of other Swiss Made brands.