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Unico Smartbrush Oral Hygiene Device

Based on user feedback, we have decided to bring down the rating of this product to 2 stars. Issue: Delay in delivery and lack of communication. [Updated 29 Apr 2019]

Clean your teeth faster with the Unico Smartbrush Oral Hygiene Device. It cleans all exposed tooth surfaces in just three seconds. This cleansing device is automatic and accurate. The mouth unit also features wide brushes. They reach the gaps between teeth. In addition, it does not damage your tooth enamel or gums. It even sprays the right amount of toothpaste directly on the teeth. Similarly, the special nozzles in the mouth unit splash toothpaste over the tongue. The toothpaste also doubles as a mouthwash. You can also hold the power unit in your mouth without using hands. There’s a bacteria-free silicone material fitting into your mouth arches. Additionally, it is available in four formats, depending on your mouth size and height. In fact, it’s also suitable for children. Finally, you can use the app to adjust settings.

Unico Smartbrush Oral Hygiene Device
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Mark Myerson
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Black, White, Grey
Extra Small – Large
iOS, Android, Microsoft
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Kickstarter Comments (50)
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154 euros paid in 2017 and still no product and no communication!

Unfortunately, you are not alone :(

It's a scam. Ordered it in january 2018, supposed to recieve it in august 2018. They refuse to answer emails and nobody has recieved the product.

Do NOT BUY! It's a scam!
Oh no, thank you for letting us know!

You can't sterilize your mouth, for the same reason you can't sterilize a surgeons skin. I think you should change the wording to sanitize to be a more accurate statement.

Shiva, good work, you found the smoking gun. Can't help but watch people complain in 4, 8 and 16 months from now. This product isn't possible, not with this team, not with a timeline even close to the proposed.
Shiva Siddharth
You have lifted the electronic circuit from stackexchange
Backers, please wake up. You are dealing with an amateur here.
Shiva Siddharth
The FAQ is a joke. Lol.. sterilizing the tongue Have never heard even Colgate or Listerine say that. Either the creator is ignorant or is thinking his backers to be fools.
Alessandro "NeatWolf" Salvati
Hi there, The delivery time seems very optimistic since we don't even have a video of the device while working on a person (from begin to end) , and you should have complete already almost all stages of production by now. I suspect we *could* expect to receive it on August in the best case scenario. Please prove me that I am wrong, posting more updates about production, packaging, etc. A 100 bucks device usually needs more time to be produced than this. Or, it's heavily overpriced. From where are you going to ship the devices, btw?
Singapore? US? Venice? Should we expect to be paying extra 25% due to customs? Best,
Shiva Siddharth
@Leon, I saw that survey last night. Lol, they are trusting over a million USD with someone does not or cannot calculate the number of pledges. While some of us are trying to bring some sense to this madness, the other 6k odd backers are now relaxed but will start buzzing cometh Feb 2018, when the creator will give the first excuse for the delay.
Leon_le Beau
" Number of Unico Smartbrushes ordered" survey received this AM
Nicola??? are you kidding me (us) , don't you know how many? Do you need a survey to get the right numbers, and you think backers will all reply in time ?? Just look at how many backers/pledge... + if you really wanted to be ready for production why don't you ask the sizes as well? Man, you are really silly, this is hilarious !
@Everyone here: I'm a loosing it??? what's you opinion about that survey???
Shiva Siddharth
It is not that difficult to show this working. Go to a dentist, take the cast of your teeth, place them on the model that you showed in your video.. You should have done this to convince your backers, instead of orally harping that your product works..
Leon_le Beau
1. Trade Mark, you have none but market your product as it had one, if yes prove it
2. Patent, you have none but market your product as it had one, if yes prove it
3. Team, you claim a team of engineers but you have none, if yes disclose names an profiles
4. Prototype, you have none, if yes post one in a real use case, not a gif of 3 secs..
5. Delivery time it's unrealistic and a joke Bottom line: Stop insulting our intelligence! You still have time to stop this campaign. KS will pocket, your marketers will pocket and you'll ruin your life. Be wise
Shiva Siddharth
The toothpaste in US requires FDA approval and in EU requires registration of the product as a cosmetic Have any of the process been started yet ? This actually should have been done even before coming to KS as you would have finalised the toothpaste formulation. Please dont tell that you are going to formulate the toothpaste in Jan, get the approvals in two weeks.
@Creator yet you still disregard my request and everyone else by pointing to your gallery. How can you justify the video provided by you that sufficiently shows a functional prototype. There is no way of telling it’s functional. I’m emphasizing the word functional, which clearly isn’t shown in neither picture or video. By reading through the comments, I’ve come to the conclusion that you, Unico, has no intention to prove your claims and deliberately disregard backers request. In short, you have no functional prototype, that reflects the technical development of your claims.
Walt Freitag
@Unico. You wrote: "Given the circular shape of the brushes each of them is touched in one point so what we did was to study a method of transmission of motion based on the synergy between a dedicated motor and a form of friction suitable for the purpose. We are sincere, even if our idea is protected we also know what are the risks related to the too much diffusion of solutions that make a product distinguishable. For this reason we do not want to disclose it here." I note that the same diagram of the rubber belt and wheels that's posted under the "How it Works" title also appears in the patent documents. Are you seriously claiming to have invented a new way for a belt to turn a wheel, a form of technology that's been in use for millennia, that's so special you have to keep it a trade secret? If you'd said something like "the brush wheels are in groups of three, two horizontal and one vertical, and the belt is pinched between the vertical and horizontal brush wheels of each group," that would have had some persuasive value. Though actually showing that it works would be better still. It's unfortunate that you were unable or unwilling to show that the brushes in the prototype can still spin with something providing resistance, such as simulated teeth inserted into the mouth unit or even gentle finger pressure applied to a few of the brushes. That suggests that whatever your "synergy of a form of friction" solution is, it isn't working yet in your prototype. Still, thanks for your reply. To answer your question, I am technically minded but I make no claim to any credentials as an engineer or other expert. I encourage backers to use their own judgment.
Chris Bates
@Matt yeah but the prototype they posted a video of doesn't look like it shows it. That's why I asked. And I'm lost why im not getting answer.
But I just looked at their website and in the picture it does
I was just wondering because somebody else said that exact same comment and they never answered it
No I’m really not
@matt You just joined Kickstarter in NOV Seem like you are very very support “your” project. Only one comment and one supported project. Another fake account from the campaigner.
Does it brush under the teeth
@all backers Most of us can tell this must be a scam. So if anyone who still believe or who does not care their money. We should just stop remind. I would suggest all of us who know the scam thing should just donate $1 and stay here to see what happens later. I bet $10000 if this guy ship any shit out. Such a shame that Kickstarter never check anything. 1 more day and this Italian gonna drive the Lamborghini in his small lil town. :) What a easy life. Another coolest cooler.
Shiva Siddharth
And by the way, in all the places, you have mentioned Molds instead of Moulds, please rectify that.
Shiva Siddharth
i am trying not to be too critical, the motor that you have used/intend to use and the diagrams that you have shared are that of a CD Player motor, which rotates at ~35000RPM, but i do not see that kind of speed or motion in your demo video. Please understand, i am not questioning your credibility all that i am saying is your timeliness are ridiculous. There is no way a well built fully functional product is viable given that you right now have just a prototype.
Tooling by itself will take a month and it is a case of moving back and forth. They sending you samples, you testing it and then approving it. FEB is the time for Chinese new year and they shut down all their manufacturing processes for almost a month. The Zano and Tiko that i quoted previously were viable projects that failed because of improper planning.
I am 100% positive that you never took the Chinese New year into consideration, else you would not have set a FEB deadline.
Here are my concerns
People thinking it's a scam will pledge 1$. People "strongly supporting" don't back anymore.
Where are Matteo and Nikolas Hesse?
They only recently joined KS, they commented (very nicely) only once before backing out from their one and only project!……
Let me quote Nikolas Hesse
"I'm strongly impressed from your product. That's the reason I support it."
Matteo : "love the idea ... so definitely appreciate the initiative"
They were so enthusiastic. Why can't they even pledge 1 $?
There are “new” backers appearing suddenly (after “not-so-nice-comments”.)
Here is another one.…
@Kasper please visit the Prototype Gallery from desktop. Thanks
@Creator Then I suggest to present the functional prototype in which you state you have in your hands and by the timeline you should have by now. To me it only shows graphical rendered cad projects, and rough mock-up with no functions. Please bear in mind I’ve not worded your projects as a scam however your informations are definitely misleading and propose you have an actual functional prototype, hence my request. Clear the doubts and do show a simple video of the prototype that visibly shows its functionality.
Chris Bates
Thanks and I look forward to y'alls answer. /
Chris Bates
So I have a question. I don't want to back out and though your argument is compelling I did talk to my dentist about how cool the idea sounded. And he gave me 2 questions to ask you and that if you couldn't answer these. It's not safe to spend the money. Here they are How does it brush the gums?
Does it have brushes for the tops of your bottom teeth and bottoms of your tops teeth, or just the side ones that appear to be shown in your product videos recently uploaded?
Alessandro Agosta
I’m going out, not possible see joking prototype and never working well . Good luck to everyone
Leon_le Beau
And your patent picture is unreadable like your videos are fluffy and your arguments are weak. KS won't do anything that's why we have to...
Leon_le Beau
Man stop whining, really. The ones who are chasing are the most experienced ones. I hope we are all wrong but we certainly are not.
We are very sorry in the last few days to read certain messages from people who are trying in every way to discourage our backers and to see us fail in our project. We find the spam techniques with lots of insults, inappropriate use of words like "scam", maybe inserted in the middle of a series of ********** to get even more visibility really unfear. Some are comparing us to projects that are physically impossible or improbable but well communicated. This is not our case. Our idea is totally physically and technically solid, it is a multiplication of the motion of a rotating head that can be given by a common electric toothbrush, nothing unattainable. Nothing comparable to flying a drone as big as a fly. For those wishing to see our prototype in operation can see it in the prototype gallery. Regarding the patent we have already answered before, before being overwhelmed by negative repetitive comments from a few rude people and who felt free to spam their hate-filled messages on our page by placing a € 1 contribution. However, yes, our patent practice is UA2017A000097. The dates shown are the dates on which the patenting process started. In the site of the Ministry of Economic Development searching "device for dental cleaning" including the date of filing the patent. It is the date from which the patent is valid in all respects also at international level. Thank you. As mentioned above we do not oblige anyone to support our product, and there are more than 6500 people who are able to choose whether to buy a product based on the information provided. We sincerely thank our REAL backers who are supporting a team of young graduates in our project because they believe in our work and our efforts. Of course, it will not be easy in the future to confront the big brands that for years have been monopolizing the oral hygiene sector. We honestly do not believe that alternative solutions to the now obsolete electric toothbrushes have never been used because other solutions like ours were not feasible, but simply because when you have the monopoly of the market there is not even the reason to look for better solutions or you are not encouraged to do so as long as there is no valid innovation that can stimulate you to do so. Here, this is our goal, to have the numbers that allow us to carry on our idea, to produce a viable alternative in the market. If we really wanted to cheat, we would not have set up a company at our expense where funds will be earmarked for the production and distribution of ORAL HYGIENE DEVICE, we would not have decided to extend the patent protection internationally (this is also a very expensive) and we would not have consulted before the development of Unico at least 3 major design studies with decades of experience in the medical industry to know if our project was physically feasible. Sorry for the long message, but after some criticism was necessary to intervene on this.
Katie rodger
I'm out. All the backers have given you plenty of time to show something. Some kind of proof that you have something that looks like the product that you are promising us.
You simply don't answer and keep coming with strange updates without anything useful.
Maybe the idea is there but you guys are so far away from a good and finished product that I'm not putting my money on something that will not become reality.
I’ve warned backers about doubtful and misleading informations from earlier project such as SuperScreen This project share similar patterns, by conveniently avoiding direct replies to crucial questions. Furthermore notice the day of shipping dates. It is about 120 days which is the chargeback time limit for Visa, meaning after that limit you won’t be able to chargeback. I warn you, the old KS term does not have any value so please disregard it completely. There are many valid technical question and possible flaws in their idea (no prototype). Please think twice and question their actual campaign.
C Jacobs
@unico . I I am out . I discussed this product with my dentist. His opinion , it will never be better than a regular toothbrush. Because they only rotate and don't move side ways so you never hit every spot on a tooth . And the time is ridiculous short . A proper claiming of your mouth takes about 2 min . And mouth wash after that .
His advice to me . Stay with your electric brush. For that amount of money you can buy 3a4 electric ones . If you haven't time to brush for 2 min twice a day. My life sucks . And I need to get psychology exam . I think I better follow his advice.
******* FRAUD ALERT ******* There is no patent, no dental experts, no prototype has ever been built, no plans for a working product. It is impossible for any company to deliver this product in February from its current stage when they won't even collect the money from this campaign until mid-late December. I know very few will mind if it is a few months late, but this isn't going to come late, it won't come at all. Read the signs people, it's a marketing scam riding on the heels of Amabrush's 3.2 million Euro ($3.8) KS campaign. I don't expect Amabrush to be anything other than a fraud as well, but at least they had several realistic things going for them, less outright lies, a team that appeared to have a chance of succeeding and a bigger capital raise on which to execute their plan. ******* FRAUD ALERT *******
Shiva Siddharth
Can you kindly provide the Patent Number?
Jordy van Mil
Jordy van Mil
How is Unico going to clean the upper part of my back tooth?? There only brushes on the sides, not on top of it..
Shiva Siddharth
@Unico, Feb 2018 is a joke. No way that is going to happen. You know that and most of the backers should have known that by now.. I dont mind delays and can stick around, but your "how it works" does not match the models that you have presented. Belt driven mechanism that you have shown may not have the sufficient torque to provide an hard action to cleanse the teeth. Teeth patterns and jaw sizes differ from person to person (that is why dentists take a plaster cast), the brush heads that you have shown may not work for everyone.
I am not going to call it a scam, but you guys are years away from a consumer ready product. There have been projects in KS which were started just based on ideas without a feasibility or consumer oriented tests. They were conceptually great, over promised, catchy and eventually kicked the bucked.
This is going to be another Tiko3D and Zano.. I will hang around to see if you have a reply.
Leon_le Beau
This is going to end with an "intentional failure" or a simple scam, for those interested to know what an "intentional failure" is simply go to this FB group where debunkers are working hard to save your money: Credits to "John Lewis" : For those who are new to this group, let me introduce you to the concept I call "intentional failure" - possibly the hardest thing to prove in crowdfunding. Unlike outright criminal scams, where there's always the chance that the people behind it might be caught and charged with a crime, the intentional failure is pretty clever. It also gives the folks behind it a 'get out free' card when things finally do go sideways. Do your campaign, raise a bunch of money. Then, put out a product that barely works (if at all) and deliver SOME of it to backers, who promptly start telling everybody how lousy it is compared to what was promised. After a while, fold up the campaign and go out of business, claiming that you cannot continue, sorry, and all the money's gone, too bad. At best, you were/are an unwitting beta tester for a completely pie-in-the-sky item. At worst, you'll find that the intention never was to produce any real item at all, but since SOME of them were produced and shipped this gives the campaigners a shield if it ever goes to court...and court is expensive, time consuming, and may not go your way for the reasons I mentioned.
Maximilian Dreide
@Pokana: LOL, those comments are obviously faked. Well spotted
@Walt much appreciate your comment, yes, the power unit will equip a more powerful engine to give above all in terms of torque the right strength to the brushes conducted. From the shape of the oral cavity this was the only possibility that we could undertake, that is, the solution of motorizing a wheel and devising a system for distributing motion to the others. Given the circular shape of the brushes each of them is touched in one point so what we did was to study a method of transmission of motion based on the synergy between a dedicated motor and a form of friction suitable for the purpose. We are sincere, even if our idea is protected we also know what are the risks related to the too much diffusion of solutions that make a product distinguishable. For this reason we do not want to disclose it here. For the toothpaste we have engineered a distribution channel, easily rinsed with water and which will remain clean because the toothpaste is low viscosity. If a user wants to use a common toothpaste the problem will not be related to the pumping force, as you say the mechanical drive is perfect, but the cleaning of the channel. In this sense we have thought of a system to inject a jet of water under pressure that could be given by a system similar to a syringe (to be clear) that taking advantage of the holes dedicated to the passage of the toothpaste on the mouth unit generates the pressure necessary to evacuate the conduit. For all matters related to the regulations in force regarding the marketing in the different countries we have delegated a dedicated consultancy study. We hope to be exhaustive, it's nice to interface with a technical figure like you, are you an engineer too? thank you.
Some interesting things. Read those comments linked here and check the profile and the comment of the different persons who seem to pop conveniently
Nicolas Hesse…
christoph… You can go on and check some very interesting profiles who made only 2 comments on the same day. Especially november 28th
Funny how there are a lot of people who only recently joined KS. Funny how somme people are not backing this anymore.
The creator couldn't have created those accounts to leave a (nice comment) and then back off !! Nor could he have asked friends to pop in here !
Hendrik Oldersom
Backed $1 , just to follow the brush ...
Damien Rowe
@Creator - I think Walt's second batch of questions are very on point, and politely brought forward. Perhaps you could respond to those, and provide a full working prototype video?
Hello Tobias, if you have any questions we can answer you as we have always done since the beginning of the campaign when the questions are asked in a civilized manner and not with insults or just with the aim of denigrating our idea. Think that these days have even used as a method of judging the campaign by the number of contacts that a person must have on LinkedIn ... We prefer to respond only to comments as well as criticisms as long as they are constructive. Thank you
Well I'm out. 66 hours to go and the creator still doesn't care for the concerns mentioned so far. Really wanted this to be true, but I will not lose my money to a scam.
Guys why are you so rude? Just wait until the last day and cancel the backing :) I'm also not very pleased by the founder, but i'll give him the chance.
@shit campaigner Where the fk is the Adele ???? Trying to pretend you answer something and be a responsible campaigner? You really surprised me. Every little moves make us feels scared.
What a classic liar. Everyone, be careful of what this Italian did. Maybe when he got the money, he want to taste it again and come back with another scam.
Hi Christoph, for many years it has been unjustly thought that producing in China means making a low quality product. This philosophy is not correct because China is a highly industrialized country and produces products with a quality that basically depends on the budget that is provided to the production companies. Clearly the higher the budget provided, the higher the quality standard of production rises (think for example to Apple products and other big brands). In our case the development of Unico with regard to the engineering of the product, the determination of mechanical and electrical specifications and sw have been performed in Italy, the production of high quality molds requested as Unico is also a design product will be produced in China as soon as the campaign ends, assembly, packaging and shipments from Italy. Thank you very much
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