Why Do You Need Lifestyle Photos for Your Crowdfunding Campaign?

Over the years, product photography is slowly taking a switch from white background images to lifestyle images. The reason for this switch is simple - lifestyle images have a far more chance of drawing the attention of consumers because they do make your product look real.

Why Do You Need Lifestyle Photos for Your Crowdfunding Campaign?
  • Faces tell stories and they drive more engagement on your product campaigns.
  • Learn how lifestyle photography is changing the engagement rate of fashion brands.
  • In spite of focusing on a real-life situation, your focus should always be on the product you’re trying to highlight.

Lifestyle product photos are one of the best ways you can choose to showcase your product today. In fact, it happens to perform 60% better than renderings and white background images, the reason being the story behind those clicks. We recommend this style of photography to all crowdfunding campaign owners because –

Lifestyle Photos Are Realistic

No matter how distraction free white background images look, you can’t deny that they do look artificial. Contrarily, a lifestyle photo would also help you see the product in a real-life situation.

There’s a Story Behind Every Lifestyle Photo

You can’t ignore the story behind every lifestyle photo you see. Whether it’s someone bicycling down the hill displaying the ruggedness of the bike or a couple spending a romantic holiday on a hanging cliff cabana, every lifestyle photo has something to say other than just the product! White background photos, on the other hand, have nothing as such to offer.

Now, just to make sure you make the most out of lifestyle product photos, here are some tips you could follow!

1. Since lifestyle photos will also help you display your product features in real-time, use the most of it. This will definitely be beneficial for those who have multi-functional products. For example, if you have a key organizer plus bottle opener, show the uses of your product with the help of lifestyle photos.

2. Use proper lighting in case you decide to prepare your own set up for the lifestyle photo shoot. Bright photos are far better than dull ones.

3. In spite of using a real-time situation, never lose the focus from the product.

4. Do you think there are other products which could pair up with yours and work as a beautiful set for the user? Well, in that case, don’t forget to show it in the photos. So for example, if it’s a minimally designed iMac stand, you could pair it up with a fancy mouse pad, USB hub and everything else you generally have on your workplace to complete the look.

5. If your product is to be used at a specific time of the day or night, make it also the primary focus of the shoot.

[tweet_box] Why should you go for #lifestylephotos for your #crowdfunding campaign? Check now! [/tweet_box]

Here are some of our favorite lifestyle product photography shots you can use for reference.

Do away with indoor pollution in style with this smart air purifier.

NATEDE Smart Natural Air Purifier

NATEDE Smart Natural Air Purifier

This modular backpack has a spot for everything.

ITR One Advanced Modular Backpack

ITR One Advanced Modular Backpack

Satisfy your charging needs in one place with this multi-port Apple charger.

iMate Smart Multi-Port Apple Charger

iMate Smart Multi-Port Apple Charger

Filmmaking from your iPhone just got a whole lot easier.

Moment Smartphone Filmmaker Collection

Moment Smartphone Filmmaker Collection

This smart router offers a seamless level of protection in style.

Fortigis Cybersecurity AI VPN Router

Fortigis Cybersecurity AI VPN Router

How else can lifestyle photos be useful for your crowdfunding campaign?

Evan Varsamis is an Entrepreneur, Founder / CEO at Gadget Flow Inc, Investor and Marketing Advisor at Qrator Ltd and Contributor at Forbes, Inc, Huffington Post and American Express Essentials.
3
Join the Discussion

You Might Also Like

Master & Dynamic MW09 review: ANC earbuds with live performance-like audio

Master & Dynamic MW09 review: ANC earbuds with live performance-like audio

Like most people these days, I’m on the go a lot. So a good pair of wireless earphones is a must for me. And that’s why I was happy to try these premium earbuds for a few days. They boast..
10 cool tech gadgets that are coming soon

10 cool tech gadgets that are coming soon

If you like to stay ahead of the trends and know what new gadgets are on the horizon—months before their release—you’re in for a treat. We’ve got a sneak peek of the hottest, most exclusive tech gadgets coming soon. From..
Innovative AI gadgets coming up in 2024

Innovative AI gadgets coming up in 2024

Is your newsfeed full of articles about AI and the products that use it? Then you know AI is poised to drastically change how we work and live in ways we still don’t know. And that’s fascinating! In the meantime,..
Campfire Audio Orbit review: the everyday earbuds with a fun, sonic profile

Campfire Audio Orbit review: the everyday earbuds with a fun, sonic profile

Are you searching for audiophile-quality earbuds that you can use every day? Then check out the Campfire Audio Orbit. These TWS earbuds transmit realistic sound without the need for DSP. When listening to music or taking calls on the go,..
Nightside NS01 personal task lamp review: this bedside reading lamp has a targeted spotlight

Nightside NS01 personal task lamp review: this bedside reading lamp has a targeted spotlight

Looking for a bedside lamp that’s as good for reading as it is for setting the ambience? Then check out the Nightside NS01. This stylish bedside reading lamp has its own spotlight and won an A’Design Award. As a homeowner,..
1MORE FIT SE Open Earbuds S30 review: sports earbuds for active lifestyles

1MORE FIT SE Open Earbuds S30 review: sports earbuds for active lifestyles

Want earbuds that stay put, whether you’re out for a run or taking calls from your desk? Then check out the 1MORE Fit SE Open Earbuds S30. These open-ear sports earbuds gently curve around your ear for a better fit..