Your First Kickstarter Campaign is the Ideal Book for Crowdfunding Newbies

When you consider the overall success stats of the crowdfunding industry, you’d see that 63% of Kickstarter campaigns fail. It might sound surprising but the shocking reality is that just over a third will succeed. Becoming successful in the crowdfunding industry isn’t as easy as it sounds and it takes a lot of know-how. This is exactly why you need to read “Your First Kickstarter Campaign” to be among the 37% who succeed.

As the second from Vilius Stanislovaitis, this book highlights the basics of crowdfunding from scratch and takes you through the entire process in detail. His first book, “How to Start a VoIP Business,” was successfully funded by 200 backers from 35 countries on Kickstarter. This encouraged him to interview other crowdfunding project creators and share their knowledge and experience in a new book that is dedicated to Kickstarter newbies and first-time creators. So, if you are new to this industry and are about to launch a campaign, this informative book is something you can swear by.  

Which crowdfunding stages matter?

The first stage that matters is pre-launch. You can ask any crowdfunding creator, and we are sure they will confirm that your pre-launch campaign phase is actually the key to your campaign success.

In the book, you’ll learn how to prepare for your first crowdfunding campaign and do a pre-launch campaign with a minimal budget. You can easily do this with personal effort and minimal task delegation as and when required. 

The book also teaches you how to collect potential backers early as well as how to plan a Kickstarter campaign from start to finish with the aim of ensuring you get fully funded.

Are Kickstarter and Indiegogo the same?

These are two different crowdfunding platforms, though they have similarities. However, this is one of the most common questions campaign creators ask in the beginning. The book clarifies the differences as easily as possible. You will not only understand the basics of crowdfunding but also the main difference between the two most popular reward-based crowdfunding platforms.

What is this book all about?

The core part of this book is about preparing for your crowdfunding campaign. Here are some of the factors that are discussed:

• Setting crowdfunding goals and why it is important to set a low goal
• Analyzing similar campaigns 
• Defining your target audience
• Gathering your crowd using free methods
• Creating a landing page that turns visitors into subscribers
• The best tools to build landing pages
• Integrating your landing page with your mailing list
• How to “warm-up” leads with an automated email sequence
• How to engage your audience
• Running Facebook Ads to collect leads
• How to use “smoke testing” method to see if someone buys your product
• Defining a pre-launch funnel and what stages it has
• Conversion rates that you can expect 
• How to do media and influencer outreach
• Submitting your video to viral video publishers

 You will also learn and be exposed to best practices when it comes to selecting:

• Attractive project images
• A title that sells
• An engaging project video
• Ideas for your rewards

The final stage of the book highlights the launch phase and what you should do when your campaign is live:

• Why project launch timing is important
• The steps you need to complete on launch day
• Preparing to refuse offers
• Communication with backers (project updates and direct messages)
• Stretch goals
• Getting traffic from Kickstarter (“Projects we love,” trending, popularity rankings)
• Last days of your project tasks
• Wrap-up and action plan

You can easily determine the importance of the book “Your First Kickstarter Campaign” and how useful it can be for every new campaign creator. Getting funded is not an easy task but with a book like this, you can easily take the right steps with industry-led guidance and tips.