When Chadi started his first Kickstarter campaign, he just had about 100 Facebook page likes. In spite of having a great product, he still failed to get the desired results. The X-Frame mechanical watch is battery-powered, has a three part case and a sharp, edgy look. However, it was not an instant success on Kickstarter. Clearly, this was not because it was a bad product but also because it lacked a proper marketing strategy. Chadi understood this problem and researched for almost over a year. When he re-launched his campaign, he managed to get $87,373 from 260 backers!! How? By using FaceBook Ads at its best.
Now you must be wondering, what happened in between that brought forth such a massive change? He realized that just putting a listing on Kickstarter won’t bring pledges for you. Adding a proper marketing strategy along with it will surely do!
Facebook Ads Can Be a Gamechanger
During his first Kickstarter campaign, Chadi has seen that all the funding that had come was restricted to the first ten days, after which things started slowing down. He wasn’t sure of its success at all and that made him cancel the project and prepare for a better re-launch. We have been doing Facebook ads for our customers ever since the time we launched, and we are aware of its massive potential. It was overwhelming to hear that Facebook ads turned out to be the secret success behind his re-launch campaign.
Run Direct Clickthrough Ads to Your Project
Chadi utilized Facebook ads and ran direct clickthroughs to his Kickstarter campaign. After a few days it worked like a charm for him and he got around 100 backers. These were not just ordinary backers for him as most of them were coming back for more orders. Momentum increased and his campaign finally took off! In fact, when the X-Frame Watch was marketed through our website, 30% of the listing traffic came from the Facebook ad we did for them.
Pre-Launch Marketing is Necessary
During his first campaign, he realized that there was a demand for the product but because of no prelaunch marketing effort, things didn’t work out the way he wanted to. Capitalizing on Facebook was necessary which not only helped him raise more pledges but get backers who wanted to be a part of his brand. They suggested him more tactics to be successful with his campaign, and that was pretty essential for him then. There was one backer who suggested him on opening an Instagram account and was also ready to do it for him and make his campaign more successful. You will be surprised to know that he managed to get 1000 unique followers for him within a matter of two weeks.
Another valuable result was the fact that he got to know where his audience came from through these Facebook ads. While he considered most of the traffic to be from the US and Canada, statistics showed a surprising number of backers coming from Singapore!
New Strategies to Apply!
With all that experience, Chadi is now set for his upcoming campaign with some new strategies that he would like to apply:
1. Setting up a separate landing page for his campaign with Wix.
2. Launching a giveaway with Woobox to get the word out and have more email subscribers.
3. Reach out to bloggers and influencers before the launch.
4. Hire someone experienced to manage the ads if he has the required budget in hand.
But out of all this experimentation, he wants you to know that being prepared for trial and error is always necessary. Waking up one morning and launching your campaign without any pre-launch marketing effort won’t bring you instant success. It’s a process you need to research on. You need to do those ads a number of times before you get an idea of what works best for your campaign. That doesn’t necessarily draw the arrow to a high budget. You can do a $5 ad and still bring in backers to your campaign. The idea is to have enough time for planning and executing your campaign.
Have you tried Facebook Ads for your project? For a more detailed information on how to go about with your crowdfunding campaign, take a look at our crowdfunding checklist.