How Bluesmart Came to Be the New Name in Travel Tech
Travel is not a new pastime. But it is true to say that we are collectively flying around more than ever before. We also have new needs when we travel. People on vacation want to bring iPads, cameras and e-readers to enhance their stay. Digital nomads hop from one far-flung destination to the next, carrying their entire life with them. So, it’s not surprising that luggage is evolving. Bluesmart is one of the biggest new arrivals in travel tech, thanks to an intelligent approach to design. Here’s how the company made its name.
As with many successful startups, Bluesmart’s story began with a crowdfunding campaign. Back in 2014, this three-man team from New York launched the Bluesmart One carry-on suitcase on IndieGoGo. The bag smashed through its funding goal, finishing on a grand total of $2.2 million.
The reason for this overwhelming success? A revolutionary product. The original Bluesmart suitcase took advantage of early Internet of Things technology to connect the bag with your phone.
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The resulting features were quite extraordinary by 2014 standards. Your stuff was protected with a digital lock, and you could receive alerts if you left your luggage behind. The suitcase could also weigh itself, track its own location, and charge your gadgets via an internal battery.
Moving on up
The folks at Bluesmart could quite easily have rested on their laurels. Yet they did quite the opposite.
Spurred on by this initial success, Tomi Pierucci, Diego Saez-Gil and Alejo Verlini — the co-founders — set to work. Rather than trading on a single suitcase, Bluesmart now offers an entire range of luggage products. What hasn’t changed is the company’s devotion to trailblazing technology.
Take Bluesmart’s smallest product, for instance. The S2 Trackable Passport Pouch does far more than shield your international ID from wear and tear. The pouch has space for up to two passports, with an outer layer that is water-resistant.
The pouch is also aware of its own location. Should you leave behind your passports or be the victim of pickpocketing, the pouch will send notifications to your phone. You can actually track down the exact location of your passports via the companion app. Furthermore, the pouch has a 90-day battery life, and RFID protection to stop identity theft.
You can give your computer similar levels of smart protection with the Bluesmart S2 Trackable Laptop Bag. Along with location tracking, the bag has its own rechargeable power bank. With a capacity of 10,000mAh, you can recharge all your gadgets on the move.
In addition, the laptop bag meets the carry-on requirements of all major airlines. There is space for any 15-inch laptop, plus accessories and notes. The padded design should keep your device safe in the overhead lockers.
The New Generation
At the top of the tree, Bluesmart has two awesome cases. Made from premium materials, the Cabin is a smart carry-on bag with amazing functionality.
Once again, you can expect worldwide tracking and a smart digital lock. Additionally, the bag has optimized storage and a built-in supercharger. Plus, it complies with all TSA, DOT and FAA regulations.
For the rest of your kit, you can use the 29-inch Check case. Like the original Bluesmart One, this check-in monster can weigh itself. The exterior is made from three-layer Makrolon polycarbonate, which should protect your gear from vengeful baggage handlers. Add this to the location tricks and 30 days of battery life, and you have one magnificent bag.
If these cases are anything to go by, it seems certain that Bluesmart has a bright future ahead. We await Series 3 with bated breath.
If you were to purchase only one item from the Bluesmart range, what would it be? Tell us in the comments!