How to create outstanding graphics for your crowdfunding campaign

To date, all crowdfunding campaigns I pledged towards have one thing in common: high-quality graphics. Be it the campaign video or their Facebook page, one of the keys to a successful campaign is showing your product in the best possible way.

How to create outstanding graphics for your crowdfunding campaign
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Light travels faster than sound and I’ve always been fascinated with the scientific reasoning behind it. Over the years, when I started working with crowdfunding campaigns, I felt that same statement differentiates a successful campaign from an unsuccessful one. Only, the factors are slightly different in this case. Considering over 6,000 campaigns have come across my desk at Gadget Flow, it seems like campaigns with outstanding graphics travel faster towards success than those without. I tried to figure out a reason why this is and the answer is simple – we see things before we hear them.

Compelling graphics are a key to crowdfunding success

Compelling graphics are a key to crowdfunding success

Consider this simple example: when you see a new smart device on Kickstarter, would you pre-order a unit if the only photos look like they’re leaked new iPhone images? The answer is no. And, that’s not entirely dependent on the design of the product. It’s about how you visualize and relate to the product through any media.

It’s clear that today’s marketing is about providing only the best graphics for your campaign. There are several ways to do this:

The importance of the lifestyle element

Whenever we come across a campaign who signs up for our services, the first thing we concentrate on is the gallery of images. Believe it or not, e-commerce culture has always been visual. This is exactly why you need to focus on making your product relatable for the audience and it’s only possible with lifestyle images. By lifestyle, we mean images that show your product in the real world. For example, a power bank on a white background and a power bank on a work desk beside other desk accessories have a totally different impact on the buyer. Lifestyle images create a sense of real-life practicality for the viewer which makes the entire campaign relatable and attractive.

Pro Tip: For maximum exposure, have a balance (3:2:1) of lifestyle images, white background as well as GIFs for your campaign.

Make the product the primary focus

With lifestyle images, campaign creators often misplace the primary focus of the picture. If you are highlighting a product through a lifestyle image, it should be the primary element of that picture. Be it a wallet, a smart backpack, or a robot, the images should show the product as the main highlight. As a result, viewers will get to understand how and where they can use your product in the future and whether or not it looks appealing enough to use in a real-life scenario. Each lifestyle image should also showcase a different feature of the product. If it’s a wallet, show how great the exterior fits in with modern fashion but also how the interior is spacious for the modern user.

Pro Tip: In an effort to make your product a primary focus, don’t blur out everything around it. This will make the photo look unrealistic.

Minimal images catch maximum attention

Minimal images catch the maximum attention

Play with your social media images

A lot of campaign exposure happens to social media so you need to take into consideration the content you post on these channels. White background images are not relatable at all for the viewer. You can use tools like Canva or Snappa to give your images an extra edge over others. These tools don’t just help you create eye-catching graphics. they’ll also allow you to use the correct dimensions based on the social media platform. For example, you can use Canva to create Facebook ads or a Twitter banner or even a YouTube header with the same image but different dimensions.

Pro Tip: Minimalism is all the rage on social media content which is why your lifestyle images need to be less cluttered and put the product as the main focus.

Use appealing stock photos for product placement

If you don’t have a running prototype, we suggest using stock images with your product. These images are better than no images at all. Platforms such as Unsplash and Pexels have so many options that will work for your product and message. With these images, your potential backers will have a clear idea of how the product might be useful in their lives and how big or small it will be.

Pro Tip: Always mention the fact that your product is in the prototype stage and not yet available as a main functioning unit in the campaign. Be transparent with your campaign purpose to gain maximum credibility.

Create a 3D rendering for a complete view

At Gadget Flow, we offer our customers a 3D rendering service. After we launched the AR and VR feature for our platform as well as an iOS app, it’s helped so many customers bring their product to life. With 3D rendering, you’ll be able to give your backers a clear idea of your product design in 3D form. As a result, this increases your credibility and will boost your campaign exposure among the backer community.

Pro Tip: Choose the backdrop wisely for the 3D rendering model. It shouldn’t overlap the color of your product and it should help anyone seeing it view the product clearly in the 3D sphere.

With all that said, I want to go back to where I began. Creating compelling graphics is a huge challenge but there are numerous ways to figure out what works best for your campaign. It depends entirely on where you focus your attention while designing your crowdfunding page layout.

What other ways do you think you can improve your campaign presentation? Share with us in the comments below.

Meet Madhurima Nag

Madhurima Nag is the Head of Social Media at Gadget Flow. She side-hustles as a digital marketing lecturer/speaker and loves to voice her opinion on marketing, crowdfunding and gadgets (of course!) in general.
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Nick Le

Thanks for the Snappa mention! Great article!

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  • Nick Le