How to Make Use of the First 3 Days of Your Crowdfunding Campaign

How to Make Use of the First 3 Days of Your Crowdfunding Campaign

Many project creators still believe that crowdfunding is all about launching your campaign on popular platforms such as Kickstarter or Indiegogo. They think that doing so is enough to get backers for your campaigns. But, this isn’t enough to make your campaign successful. Just a launch will not bring you instant success and I can say this by the crowdfunding campaign promotion results we have had over the past few years. When you see campaigns like the SLASH 3D printer, you feel the urge to know how they were able to earn 10 times their pledge goal in such a short span of time. What did they do to get that kind of success and what is lacking in your campaign strategy? After witnessing many unsuccessful crowdfunding projects, I think the answer lies in how you promote. Crowdfunding is no longer confined to the boundaries of the platform alone. There are backers everywhere on the web and you need to make sure that you have their attention at the right time and the right place.

How to Make the Most of the First 3 Days of Your Crowdfunding Campaign

Reaching Your Crowdfunding Campaign Goal Within the First 3 Days

When you come across the ongoing campaigns on Kickstarter and Indiegogo, there are two things you’ll instantly notice. Some campaigns have already surpassed their goal within two to three days of launch while some others are still struggling to cross the 50% mark with little time left. Where lies the difference? Is it simply the product style and quality? This can’t be the case because many of these products are not out in the market yet. So, in a way, backers are putting their money only on the basis of virtual credibility and personal interest in the campaign.

Add Your Project on Gadget Flow and Reach 25,000,000 Consumers Each Month

Now, if you haven’t had the attention of backers in those first three days, you have gone wrong somewhere. Most of the time, this is because you haven’t done enough promotion. You have simply relied on the platform which isn’t enough.

How to Get in the Good Books of Backers

Yes, crowdfunding platforms are a superb marketplace of buyers and sellers and it does give you some access to the backers you need but only if you capture their attention on time. You cannot do so if you are not in the platform’s good ranking book within the first three days. But, how can you get there? I would recommend using your personal contacts. From family and friends to your colleagues and social media followers, you need to draw the attention of all those people even before you launch your campaign. One of the most crucial lists you must consider is your email contacts. These people are already aware of your enthusiasm in building something new and will have that credibility to go ahead and back your project within the first three days. That’s how beneficial your pre-launch marketing plan could be. There’s nothing better than the power of word-of-mouth marketing to get the attention of those who already know you and your eagerness to get that product out there.

[tweet_box] Here’s how you can make those first 3 days in #crowdfunding count! #kickstarter #indiegogo [/tweet_box]

Go for Those Lucrative Perks!

Once you have your niche audience who are willing to back your project within the first three days, your next step would be to grab hold of those who aren’t aware of you personally but could be a potential backer if you had offered them something special. This is the time to go for perks. Use them and make your early backers feel more special; show them that you’re grateful for their pledges. You can try mentioning these first backers personally on social media and boost their morale that way. You never know; they might go ahead and promote your project to their contacts and build that niche group of people who could be your influencers in the long run. And all of this will be done within the first three days of your campaign – voilà!

Another aspect I would love to discuss here are the benefits of going for paid advertising and PR. You might feel that I trying to promote our platform by asking you to go for paid advertising but, to build something big, you need to get exposure on platforms that will promote your product at its best. When you are building a new product, you must be aware of its potential and whether it would be accepted by a global audience or your targeted audience. Paid advertising will help you get those numbers straight and reach the backers you need. If you don’t have that massive social media following, go for platforms like Gadget Flow or BackerClub and use their fan base to grab the attention of a global audience.

Find the Best Platforms for Crowdfunding Project Promotion Here

Same goes for PR. Getting a hold on journalists and media personnel to write about your project or simply throw a social media post on it will work. Always remember that the credibility of these platforms and media professionals will only add to your project.

Now that I have come to the end of my post, here’s a quick look at the multi-tiered backer-building list you need to consider for making those first three days the most important days of your crowdfunding campaign:

1. Email List and Personal Contacts including Social Media Followers

2. Kickstarter or Indiegogo Marketplace

3. Paid Advertising Strategy

4. PR Attention

But, more can always be done. Here is our crowdfunding checklist you must take a look at. There are a lot of platforms channeling their way to becoming your next promotional gateways such as Instagram Stories or Periscope. What are your thoughts on this?

shipbob fulfillment

Madhurima Nag is the Head of Social Media at Gadget Flow. She side-hustles as a digital marketing lecturer/speaker and loves to voice her opinion on marketing, crowdfunding and gadgets (of course!) in general.
Join the Discussion

You Might Also Like

Ultimate gadget guide for home music setups—desks, music stations, amplifiers & more

Ultimate gadget guide for home music setups—desks, music stations, amplifiers & more

So you make music at home. Whether you sing, play guitar, or create electronic beats, the right gear can get your work noticed. For that reason, we’re highlighting gadgets for home music setups. Because who says you have to book..
Take your toolkit up a notch with this gold-plated screwdriver kit

Take your toolkit up a notch with this gold-plated screwdriver kit

Never have the right screw bit for your DIY projects? Maybe your toolbox is just a mess of loose screws, bolts, and bits. Either way, it’s time to get organized with one tool that has it all, the ScrewDriverKing™ portable..
Amazon Fall Event 2022–Kindle Scribe, Halo Rise, Fire TV Cube, and more

Amazon Fall Event 2022–Kindle Scribe, Halo Rise, Fire TV Cube, and more

Live every year, Amazon is back with a pack of hardware products, as usual. Starting with the very first Kindle that you can write on to the new Echo Dot with Clock that has a quantum-dot display, this year’s Amazon..
10 Portable speakers to add to your on-the-go party setup

10 Portable speakers to add to your on-the-go party setup

Hosting a backyard BBQ? Maybe you want to jazz up picnics in the park with your group. Either way, these portable speakers for parties are the answer. Compact and equipped with things like LED light shows and wireless mics, they..
The Series X Gorilla mechanical watch adds power and wisdom to your style

The Series X Gorilla mechanical watch adds power and wisdom to your style

Look cool when you wear the CIGA Design Mechanical Watch Series X Gorilla. This cyberpunk mechanical watch flaunts a hollow design, displaying the spinning gears and springs. You don’t wear a watch to tell the time—your phone can do that...
The best digital displays for showcasing your favorite NFTs and creative art

The best digital displays for showcasing your favorite NFTs and creative art

Own some NFTs and want to display them? Maybe those photos of your desert trek are too good to keep on your phone. Then it would help if you had one (or more) of the best digital displays for showcasing..