Where to promote your crowdfunding campaign
The promotion of a crowdfunding campaign should ideally begin even before you launch your project. With these platforms and services, you can now learn more about the process to make your campaign a success.
- When should you start promoting your campaign? Before you launch. Over the years, we have seen that campaigns with pre-launch exposure are more successful compared to those who start their promotions during the launch phase. This cheatsheet can help you get started with the process.
- How should you promote your campaign during the first 3 days? Relying on the crowdfunding platform isn’t enough. You need to focus on spreading your activities over other channels. Here’s are some tips you should consider.
- What are the secrets of launching an explosive crowdfunding campaign? Listen to our latest podcast with Khierstyn Ross of Crowdfunding Uncut to learn more about explosive campaigns.
Why is it that out of all the incredible crowdfunding projects on Kickstarter, only a select few become big names such as Oculus Rift (which has now made its way to being another Facebook acquisition) or Avegant Glyph?
In our last article, we discussed 21 tips that can help your project gain mainstream popularity and today the list extends into the next chapter. This time, we’re focusing on one of the most important aspects of launching a Kickstarter project: promotion. This is indeed a vital task which, if done well, can launch your project towards success. Let’s have a look at 10 websites that can help you promote your crowdfunding project.
As a curated marketplace that helps you discover, save, and buy awesome products, Gadget Flow also features unique Kickstarter and Indiegogo projects. Reaching 25 million users per month, it’s a great opportunity for you to promote your crowdfunding project to a larger audience. We’ve worked with companies such as Sony and Polaroid as well as with some of the biggest crowdfunding projects including Eight Smart Bed, Jamstik+, and many more. You can find more details and submit your product here.
If you’re doing ads yourself, don’t overlook the biggest social media platform on the planet. Facebook gives you a plethora of options to make sure you get the most out of your money. While designing your ads, make sure to do split tests at the ad set level to identify the most engaging audience base for your campaign. Only then can you move to split testing at the ad level for the perfect ad. Additionally, Facebook Messenger is becoming the next big channel for brand promotion through audience engagement. Fetch&Funnel is an agency that helps you develop your Facebook ads as well as create the perfect Messenger bot setup for your crowdfunding campaign.
BackerClub is a platform that solves the issue of bridging the gap between backers and campaign creators. Once you join the platform and launch a project, all you have to do is offer a specific pledge for BackerClub backers. This can be a price discount, a free add-on item, or an upgraded reward tier.
Before launching your project, it’s essential to test the quality of your campaign presentation. Hyperstarter does this for Kickstarter campaigns to offer you incredible insight. This marketing and analysis tool will help you fix any problems with your campaign page as well as find influencers and backers in your product niche.
Targeted advertising on Facebook can be challenging which is why CrowdReach is a total savior. The idea began after Zack Brown raised $55,000 for his ‘potato salad’ campaignback in 2014. Depending on the stage of your campaign (pre-launch or after launch), you can choose to apply their services either to get more subscribers or drive more pledges.
Salvador Briggman is passionate about two things: the crowdfunding industry and helping people reach their fundraising goals. Having initially started with CrowdCrux to provide crowdfunders with marketing tips and promotional resources, he’s now switched to CrowdfundingPR which provides crowdfunders with the tools to reach their target customers. This site enables you to create a press release for your campaign which could eventually lead to your project being ranked high in the search engines or even being used by top journalists and bloggers from that specific industry. Either way, it’s a win-win situation when you promote your project through CrowdfundingPR.
This is a great place for backers to get exclusive deals on Kickstarter-funded projects. It helps backers keep an eye on which projects to support and which projects to consider rethinking before pledging. For campaign creators, it’s a lucrative place for you to promote your project because of its strong backer base. The community in BackersHub is a genuine source of review and feedback from active crowdfunding site users for project backers and creators alike.
One of the best ways to jumpstart your campaign is by reaching out to your personal contacts from the very beginning. However, in order to reach them on social media, you need to create ads as the organic reach of traditional posts is limited. Green Inbox solves this by letting you send personal messages to all of your social media contacts at once.
Gifts and Coupons
Gifts and Coupons showcases your crowdfunding project to a growing community of users who are interested in cool gift ideas. This service allows you to list your product on the website with a short description alongside a direct link to your campaign.
At Kickbooster, the aim is to simplify the marketing aspect of your crowdfunding campaign. The service allows campaign creators to run a referral program during their crowdfunding campaign which provides an incentive for backers to share and promote your campaign. Kickbooster is crowdfunding campaign marketing made easy! Signing up for Kickbooster is a snap; just click on the “Try Kickbooster for free” button on the Kickbooster home page and follow the simple steps. After you have successfully set up your account, you will be presented with a unique campaign page where you can direct your boosters and offer them incentives for sharing your campaign.
If you’re looking for a site to list your project in order to grab signups and more user attention, there could be nothing better than Beta List. Just as the name sounds, it’s a list of internet projects (if you’ve got a proper website for your project, you’re definitely a part of the game) aggregated together based on categories. Though primarily not centered around crowdfunding projects only, you could always choose to list your product website for an added boost in promotion. However, an important note to consider is that this site is only projects which are not yet live but are looking for signups.
This is one of the coolest forums where you can like, share, and comment on existing Kickstarter projects or share your own. They have certain rules and regulations you need to follow in order to be a part of the platform.
CrowdFund Buzz produces PR and social media content for crowdfunding campaigns. As their slogan says; “they bring the crowd to your crowdfunding project.”
Promoting your product can be easy when you choose the right platforms. Check out our crowdfunding checklist for more information and inspiration.